Blog Archives - Page 5 of 14

Account Based Marketing The conventional B2B marketing and sales pipeline is dysfunctional. With the current iteration of B2B marketing, the

What are the 3 Types of Account Based Marketing

Marketers who practice Account Based Marketing (ABM) zero in on the specific requirements of a single customer or company.

In lead scoring, you score the quality of your B2B leads using several criteria. You can score leads based

B2B lead generation can be tricky, especially when the market is so saturated and there’s cut-throat competition. However, the

Lead generation is one of the biggest challenges for B2B marketers. A HubSpot report found that 61% of marketers consider traffic

The words “demand generation” and “lead generation” are often synonymously used in B2B marketing. Even if they seem ambiguous,

What if you knew which companies your prospect has been talking to? Or their pain points and what

Did you know that your business can benefit from mining? Yes, even if you’re a cloud kitchen business, an online

When it comes to figuring out how to best approach marketing and consumer behavior, data is crucial. Marketers may

Demographic segmentation is an easy and the most common way to segment your audience. You can sort the market by