What are the Different Types of Market Segmentation
Are you creating content and launching campaigns but still not getting any leads? Perhaps, you’re targeting the wrong people. And
What is Media Mix
Table Of Contents What is Media Mix? The term “media mix” refers to communication channels a business entity uses to
How to Optimize Your Marketing Mix Model
Through a method of analysis known as marketing mix optimization, marketers can ascertain which of their efforts is having the
What is Marketing Mix Modeling
The goal of marketing mix modeling is to identify the relative contributions of the 4Ps (Product, Price, Place, and Promotion)
What is Marketing Mix
The marketing mix is the foundation of all brand-building exercises and refers to the overall communications strategy of a company.
Top 10 Benefits of Using AI in Marketing
Improving customer engagement is one of the primary purposes of any B2B marketing strategy. AI-based marketing enriches this process with
How AI in Marketing can Improve Your Pipeline Generation Strategy
Artificial Intelligence (AI) is frequently employed in marketing to save time and improve decision making. Automated judgments are made by AI marketing platforms based
Top Challenges to AI in Marketing
AI in marketing aids in making data-driven decisions in real-time. Artificial intelligence is in its nascent stage, and as such,
5 Examples of AI in Marketing
Leveraging AI in marketing is now a common practice – it enables granular audience targeting and segmentation and makes it
What are the Different Types of Marketing Attribution Models
The modern B2B buyer’s journey is multi-layered. Buyers are increasingly researching solutions on their own through various channels like websites,