What is B2B Marketing Attribution
Customer journeys are never just about getting from awareness to buying. It usually consists of multiple touchpoints and engagements with
How to Improve Your Sales Pipeline Development Strategy
A sales pipeline development strategy is essential as it aligns all sales-driven aspects of any company. An efficient and
How to Build a B2B Sales and Marketing Funnel for better Alignment
A properly constructed B2B sales and marketing funnel improves sales and marketing alignment. In addition, it guarantees that initiatives
What are the Sales Pipeline Opportunity Stages?
The world of B2B marketing and sales revolves around creating opportunities. Both teams are collectively responsible for identifying the best
How to Set up Your B2B Sales Funnel for Growth
B2B sales funnel is a popular topic among sales and marketing folks. The idea of a standardized process to
Types of Content for Different B2B Marketing Funnel Stages
Not sure what type of content you should use for your B2B marketing funnel stages? Well, we got you
How to Build A B2B Marketing Funnel that Grows Your Revenue
B2B businesses rely on consistent pipeline generation to sustain their business. B2B marketing funnels are a great way to plan
How to Meet Your Sales Pipeline Goals with Better Pipeline Management
Achieving your sales pipeline goals is challenging. According to Hubspot statistics, only 22% of companies are satisfied with their conversion
B2B Sales Pipeline Acceleration With Better Pipeline Management
B2B sales cycles are long. The average duration of a B2B sales cycle is 4 months or 124 days.
How to Boost Your Pipeline Velocity with an Outbound Sales Strategy
Compared to inbound sales, outbound sales have traditionally had a terrible reputation among businesses. The data from HubSpot indicates that