Convergence of ABM and Demand Generation Playbooks for Revenue Marketing Success
All marketing should be about growth. And in 2024, marketing needs to gear up to become the “architect of growth.”
B2B Marketing in 2023: Reflections, Insights and the Way Forward
A shift expected to take place in 10-15 years has accelerated because of unprecedented global conditions. The year 2023 has
Predictive Lead Scoring: What it is, Where it Stands, and What it will Become
Even the best guess is still a guess! Merely a decade ago, B2B marketing relied heavily on tried-and-true methods: trade
B2B marketing has become increasingly complex with 9000+ martech point solutions. The average B2B marketer juggles between ten to twelve
Nail Your Account Scoring with BambooBox
For ABM programs to deliver on revenue goals, sales and marketing must align. Although marketing is often viewed as the
Breathe Intent into Your ABM Program
Account Based Marketing programs continue to be implemented across B2B companies. A large majority of marketers and organizations consider ABM
Understand B2B Intent Data and How to Use It for Revenue Generation
The term ‘B2B intent data’ is used to mean a wide range of signals that indicate an individual’s interest in
Is Third-party Intent Data Enough to Decode Your Buyer’s Journey
The term ‘B2B intent data’ is widely used to refer to a range of signals that indicate a person’s interest
Overview Over the past 40 years, Forrester has provided independent research to help businesses and technology leaders accelerate growth. Forrester’s
Use the MAAP Framework to Evaluate ABM Readiness
Today, most marketers are aligned to the revenue goals of their organization. This means they are evaluated on the number
