Driving Revenue with Data-driven Marketing
B2B marketing is seeing a shift. More marketers and organizational leaders are starting to look at marketing as a revenue
B2B marketing is seeing a shift. More marketers and organizational leaders are starting to look at marketing as a revenue
Your go-to-market strategy or GTM strategy establishes a clear path from where you are now to where you want to
It’s that time of the year again- analyzing past performances and creating new strategies to crush your marketing goals for
B2B buyers use over ten or more channels to interact with brands daily. So, it makes sense for brands like
Customer intent is the fulcrum of every customer-centric marketing approach. Unsurprisingly, B2B intent data has emerged as a precious resource
While this shouldn’t be a surprise, statistics show 50% of prospects you receive aren’t a good fit for your business.
Marketing teams often believe their job is done soon after they push a prospect into the sales funnel. And it
B2B demand generation is a complex process. Longer sales cycle, larger buying groups, multiple channels, and a non-linear buyer journey.
Generating high-quality leads is one of the top priorities for B2B marketers and sales professionals. But all leads aren’t equal.
Slack started as a messaging app large teams could use to get work done faster. It was successful because it