Author: Bikash

March 30, 2022, Comment off

Should You Be Doing Lead…

Lead scoring came about as a process to remove the guesswork from lead qualification and usher in a defined...

By: Bikash Tags: account based engagement, account based marketing, account scoring

February 1, 2022, Comment off

Is Your ABM Strategy data-driven?

Engaging accounts rather than contacts as a B2B marketing strategy has been in existence for a very long time....

By: Bikash Tags: account based engagement, account based marketing, buying journey, Data driven marketing