How Is AI Transforming B2B Marketing? – BambooBox
Artificial Intelligence is rapidly taking over the B2B landscape, and marketing is no exception. What was seen as a distant
The Key Elements to Create an Effective GTM Strategy
When the time comes for a product launch, the last thing you want is to chase the wrong audience. Or
B2B Lead Scoring – How to Score Your Leads for Prioritization
In lead scoring, you score the quality of your B2B leads using several criteria. You can score leads based
Predictable Pipeline Generation is The Top CMO Goal for 2023
Predictable Pipeline 2022 has thrown up ample surprises for businesses across the globe. As economies face the rising tide of
Build a Predictable Pipeline Generation Process with Machine Learning
When it comes to revenue, building a predictable pipeline generation process is everything. To do this, marketers need to
The Interplay of Channels across the B2B Buyer’s Journey
Sales and marketing teams aim to build a repeatable revenue process. This is how they achieve year-on-year growth in a
What’s Your Ideal B2B Buyer Group Size?
And how many buyer personas should you include in it? Decoding the B2B buying journey is tough. Firstly, it isn’t
De-mystifying the B2B Buyer Journey
You might feel you know your buyer’s journey, but are you really sure? In a perfect world, the journey a
Account Scoring: Relevance in Understanding Customer Journeys
In B2B setups less than 3 percent of leads convert to a meaningful conversation, leave aside being converted into an
What is Demand Generation, and Why is It so Popular
What if you could raise brand recognition, get more qualified leads, and boost the proportion of leads you turn into
