B2B Lead Scoring – How to Score Your Leads for Prioritization
In lead scoring, you score the quality of your B2B leads using several criteria. You can score leads based
What is Demand Generation, and Why is It so Popular
What if you could raise brand recognition, get more qualified leads, and boost the proportion of leads you turn into
What is Marketing Automation? What are its Different Types?
Marketing automation has been around and evolving for more than 20 years. In a nutshell, it is the use of
Revenue Operations vs Sales Operations
The sales department has many different sub-divisions and functions that collaborate to drive sales and improve customer experience. Revenue operations
How to Build Your Go-To-Market Strategy?
Launching a new product into the market is quite complex. And it becomes even more complicated if the market you’re
How can Predictive Analytics Improve B2B Marketing
A rapidly changing marketplace creates ambitious imperatives for stakeholders. Over one-third of senior decision-makers, especially marketers, rank the changing market
Difference Between Demand Creation and Demand Capture
Demand Creation and Demand Capture One of the tasks of a marketer is to create demand, while another is to
Difference between Multichannel Marketing and Omnichannel Marketing in B2B
The terms omnichannel marketing and multichannel marketing have become buzzwords these days. They might sound like similar concepts, i.e., getting
How to Create a B2B Multichannel Marketing Strategy
Businesses use a strategy known as “multichannel marketing” to actively promote their products and services. This involves communicating with buyers
How to Set up Your B2B Marketing Analytics Reporting
The goal of business-to-business analytics is to get an understanding of your marketing efforts by analyzing the results of your
