B2B Lead Scoring – How to Score Your Leads for Prioritization
In lead scoring, you score the quality of your B2B leads using several criteria. You can score leads based
5 B2B Lead Generation Tactics that You can Use
B2B lead generation can be tricky, especially when the market is so saturated and there’s cut-throat competition. However, the
What B2B Lead Generation Strategies Should You Focus On?
Lead generation is one of the biggest challenges for B2B marketers. A HubSpot report found that 61% of marketers consider traffic
Difference between B2B Lead Generation and Demand Generation
The words “demand generation” and “lead generation” are often synonymously used in B2B marketing. Even if they seem ambiguous,
How to Use Intent Data for Strategic B2B Marketing
What if you knew which companies your prospect has been talking to? Or their pain points and what
How to Use Data Analytics to Improve Your Marketing ROI
Did you know that your business can benefit from mining? Yes, even if you’re a cloud kitchen business, an online
Top Data Driven Marketing Challenges and How to Overcome them
When it comes to figuring out how to best approach marketing and consumer behavior, data is crucial. Marketers may
Is Demographic Segmentation Enough for Target Market Segment Identification
Demographic segmentation is an easy and the most common way to segment your audience. You can sort the market by
Data Driven Marketing Strategies to Boost Conversions
Data-driven marketing employs the newest marketing data analytics skills. This helps locate the most influential media buys and to develop
How to Determine Your Target Market Segment
Market segmentation is an effective way of categorizing your potential customers into similar groups to target them better. But how