B2B Lead Scoring – How to Score Your Leads for Prioritization
In lead scoring, you score the quality of your B2B leads using several criteria. You can score leads based on
Should You Be Doing Lead Scoring or Account Scoring?
Lead scoring came about as a process to remove the guesswork from lead qualification and usher in a defined system.
De-mystifying the B2B Buyer Journey
You might feel you know your buyer’s journey, but are you really sure? In a perfect world, the journey a
Account Scoring: Relevance in Understanding Customer Journeys
In B2B setups less than 3 percent of leads convert to a meaningful conversation, leave aside being converted into an
