Driving Revenue with Data-driven Marketing
B2B marketing is seeing a shift. More marketers and organizational leaders are starting to look at marketing as a revenue
How to Use Data Analytics to Improve Your Marketing ROI
Did you know that your business can benefit from mining? Yes, even if you’re a cloud kitchen business, an online
Top Data Driven Marketing Challenges and How to Overcome them
When it comes to figuring out how to best approach marketing and consumer behavior, data is crucial. Marketers may
Data Driven Marketing Strategies to Boost Conversions
Data-driven marketing employs the newest marketing data analytics skills. This helps locate the most influential media buys and to develop
How to Build a Data-Driven Marketing Strategy
Data runs the world today. And marketing is no exception to this. 7 out of 10 marketers leverage data-driven marketing across all levels. And
How to Improve Your Demand Generation Funnel Efficiency
B2B demand generation is a complex process. Longer sales cycle, larger buying groups, multiple channels, and a non-linear buyer journey.
Is Your ABM Strategy Data-driven?
Engaging whole accounts (or complete buying groups) rather than individual leads as a B2B marketing strategy has been in existence