Driving Revenue with Data-driven Marketing
B2B marketing is seeing a shift. More marketers and organizational leaders are starting to look at marketing as a revenue
10 Proven Strategies for Boosting Inbound Lead Generations
As a B2B marketer, complacency has no place in your marketing strategy. You must consistently generate interest in your brand
How to Identify the Target Demographic for Your B2B Product
Here’s a fact – a marketing campaign addressed to no one will likely perform far worse than a hyper-personalized one.
How to Build a Data-Driven Marketing Strategy
Data runs the world today. And marketing is no exception to this. 7 out of 10 marketers leverage data-driven marketing across all levels. And
How to find the USP of Your B2B Product
Slack started as a messaging app large teams could use to get work done faster. It was successful because it
How to Use B2B Intent Data to Build Qualified Pipeline
Customer intent is the fulcrum of every customer-centric marketing approach. Unsurprisingly, B2B intent data has emerged as a precious resource
5 Essential Steps for Building a Successful Marketing Pipeline
Table Of Content Sales teams cannot deny the contribution of marketing teams in generating revenue. The 2022 Revenue marketing B2B
5 Tips for Reducing B2B Customer Acquisition Cost for SaaS Companies
Table OF Content Acquiring customers is expensive. Especially when you’re a B2B SaaS company. Why? Because you deal with more
B2B Customer Acquisition: How to Improve Your Strategy
Table Of Content There are two clear ways to ensure that your business doesn’t get stuck in a rut. First,
B2B Lead Qualification: Common Mistakes and How to Avoid Them
While this shouldn’t be a surprise, statistics show 50% of prospects you receive aren’t a good fit for your business.