What’s Your Ideal B2B Buyer Group Size?
And how many buyer personas should you include in it? Decoding the B2B buying journey is tough. Firstly, it isn’t
De-mystifying the B2B Buyer Journey
You might feel you know your buyer’s journey, but are you really sure? In a perfect world, the journey a
Is Your ABM Strategy Data-driven?
Engaging whole accounts (or complete buying groups) rather than individual leads as a B2B marketing strategy has been in existence