Should You Be Doing Lead Scoring or Account Scoring?
Lead scoring came about as a process to remove the guesswork from lead qualification and usher in a defined system.
What’s Your Ideal B2B Buyer Group Size?
And how many buyer personas should you include in it? Decoding the B2B buying journey is tough. Firstly, it isn’t
Is Your ABM Strategy data-driven?
Data-Driven Marketing Strategy Engaging accounts rather than contacts as a B2B marketing strategy has been in existence for a very
De-mystifying the B2B Buyer Journey
You might feel you know your buyer’s journey, but are you really sure? In a perfect world, the journey a
