March 30, 2022, 0 Comments
Lead scoring came about as a process to remove the guesswork from lead qualification and usher in a defined...
account based engagement, account based marketing, account scoring
March 16, 2022, 0 Comments
And how many buyer personas should you include in it? Decoding the B2B buying journey is tough. Firstly, it...
account based engagement, buyer group size, buyer personas, data science
February 1, 2022, Comment off
Engaging accounts rather than contacts as a B2B marketing strategy has been in existence for a very long time....
account based engagement, account based marketing, buying journey, Data driven marketing
September 1, 2021, Comment off
You might feel you know your buyer’s journey, but are you really sure? In a perfect world, the journey...
account based engagement, account based marketing, account intelligence, account scoring, data enrichment, demand generation, journey orchestration, marketing ops, personalized engagement
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