Should You Be Doing Lead Scoring or Account Scoring?
Lead scoring came about as a process to remove the guesswork from lead qualification and usher in a defined system.
Lead scoring came about as a process to remove the guesswork from lead qualification and usher in a defined system.
And how many buyer personas should you include in it? Decoding the B2B buying journey is tough. Firstly, it isn’t
Data-Driven Marketing Strategy Engaging accounts rather than contacts as a B2B marketing strategy has been in existence for a very
You might feel you know your buyer’s journey, but are you really sure? In a perfect world, the journey a