What is Go-to-Market Strategy
A go-to-market strategy helps you define your target demographics. It also helps you position your company to achieve a competitive
How to Set up Your Revenue Operations
The wholesale business model has transformed and amplified with the changing B2B buying behavior. The commercial model has changed so
5 Key Differences between B2B Marketing and B2C Marketing
Say you own a large apple orchard. You have to decide between two possible business models: Selling your products to
How CRM Can Improve Your Sales Pipeline Management
Aggressive marketing does not guarantee sales. Today, customers approach brands at their own pace, through one or more devices, and
How to Create a B2B Marketing Funnel that Improves Your Sales
When you’re engaged in a lengthy process like the B2B sales cycle, creating your own marketing funnel helps. It is
Understanding a B2B Marketing Funnel
In B2B marketing, achieving your pipeline goal demands thorough planning at every stage of the conversion cycle. Starting from running
How to Measure and Boost Your Funnel Velocity
You probably have sales targets, whether you’re a startup, a developing mid-market organization, or a well-established multinational corporation. And the
Why Do You Need to Track Customer Journeys in B2B
The B2B customer journey starts much before the user even considers the product. A B2B buyer journey is made up
Evolution of the Modern B2B Buyer Journey
As a B2B marketer, you should know how your target buyer navigates the purchase journey. This journey has
How to Build Your Sales Acceleration Strategy
While a B2C sales cycle takes a few days or weeks, a B2B sales cycle can stretch to several months.