The sales department has many different sub-divisions and functions that collaborate to drive sales and improve customer experience. Revenue operations (RevOps) and sales operations (salesOps) are two crucial aspects of sales.
Many organizations have a sales operations team to drive efficiency within the sales department, but many won’t be familiar with revenue operations (RevOps).
The primary difference between the two is that salesOps primarily focuses on enabling sales teams, whereas, RevOps focuses on multiple fronts such as finance, marketing, customer support, sales, etc. RevOps can help teams perform behind-the-scenes tasks like collecting and handling data.
Let’s look deeper into RevOps Vs. SalesOps and find out their functions, goals, and components.
SalesOps: definition and primary function
The aim of the SalesOps role is to create systems that enable sales executives to perform their jobs more efficiently. Technologies, data-driven support systems, or incremental sales gains might all be used to achieve this.
Responsibility of SalesOps
For SalesOps, everything revolves around the word “efficiency.”
Sales operations roles exist to support and streamline your sales process — it could be improving data quality, creating brand new pipelines, forecasting growth, and much more.
RevOps: Definition and Primary Function
RenOps teams take a more holistic view of the entire business. They observe the customer journey and study the sales processes and customer interactions. It enables them to strategize and optimize the sales process throughout the customer journey.
Responsibilities of RevOps
You might wonder where the revOps team fits as the Finance, Sales, Marketing, and customer success teams already cover most bases. However, it is simple to lose client centricity in the absence of a system. In addition, cross-departmental cooperation is typically difficult for businesses.
It is where RevOps come into the picture. They guarantee that everyone in one location has a streamlined client experience. In the end, it makes sure that your company doesn’t lose its focus on the consumer. Your teams can all concentrate on delivering top-notch goods and services rather than worrying about misunderstandings.
RevOps vs SalesOps: what’s the difference?
Some companies segregate their sales teams in order to concentrate on improving the team’s productivity. This team is primarily concerned with the cost of sales and everything related to it.
On the other hand, RevOps teams usually focus on maximizing existing revenues and driving new revenue streams. If you look at it from a larger perspective, revenue operations are broader than salesOps as it affects all departments concerned with driving growth.
Think about what revenue operations would look like:
- Your sales team is working to close deals. Behind the scenes, the finance accounting revenue team is gathering data and using it to make strategic business decisions. Your sales representatives can concentrate on providing exceptional customer service while only having to worry about selling.
- As they adopt a data-backed strategy, the sales leaders are better able to perform thanks to the data. As a result, the sales teams’ total effectiveness increases. The final result? You maintain your satisfied clients and grow your clientele.
RevOps Vs SalesOps: where do they fit in
Now that you know both sides of the story, you may ask yourself which one fits where in your organization. Choosing either one over the other entirely depends on your business, industry niche, operations, and needs.
No one knows your business better than you. However, we’ll help you make an informed choice.
Go with the sales operations model, if you:
- Want to improve communication between your teams
- Want to encourage transparency and collaboration in your organization
- Need to improve efficiencies of your processes and workflows
- Want to optimize internal processes
Go with the revenue operations model, if:
- Your sales executives waste too much time filling out forms while talking to the clients
- You want to empower your sales executives so they can be proactive instead of reactionary while talking to the customers.
- You function on a tight marketing budget.
- Your primary goals align with growing your customer base.
- Your organization faces a severe internal communication problem.
- You want to make your teams more agile.
- You operate in a fast-moving market and want to adapt to new changes and trends.
It is crucial to understand critical differences between RevOps Vs. SalesOps. While both functions are equally important, they serve different purposes. RevOps focus on optimizing everything from lead generation to customer retention, whereas salesOps focus on supporting sales teams and helping them close deals more efficiently.