Simplifying Demand Generation | Episode: 4
Sales and Marketing Collaboration
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Raj Badarinath is CRO at ArrowStream, a software company helping the food service industry with actionable insights to optimize supply chain visibility and efficiency. Raj has held critical marketing positions throughout his career, including CMO at Algonomy.
His mission at ArrowStream has been to give a strategic direction to the much-talked about collaboration between sales and marketing. From setting up processes that bring the two functions together to adopting tech that fosters the collaboration, he’s been doing it all.
Raj discussed Sales and Marketing Collaboration with Ankur Saigal, Co-founder at BambooBox on the fourth episode of Simplifying Demand Generation.
Things you’ll learn in this episode: