Simplifying Demand Generation | Episode: 1
Reimagining Demand Generation
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Revenue teams need to de-clutter at multiple levels to simplify the demand generation function. Where are the areas you should focus on to make this shift? What are the metrics you need to track?
In this premiere episode of the Simplifying Demand Generation podcast series, Aseem Sinha, Global Demand Generation leader at Algonomy delves into the following areas in conversation with Ankur Saigal, Co-Founder of BambooBox.
- What are the psychographic differences between Asian and the US markets
- How to hyper-personalize based on buyer journey stage
- Which metrics to focus on to drive alignment between sales & marketing
- How to beat the data deluge by building a connected application landscape
ABOUT THE SHOW
Simplifying Demand Generation
A podcast by Ankur Saigal The podcast for B2B marketers looking to make demand generation less about the roadblocks and more about the awareness leaps.RECENT EPISODES
