Simplifying Demand Generation | Episode: 6
Demystifying Growth Marketing
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In the sixth episode of Simplifying Demand Generation, Avi Bhatnagar, VP of Growth Marketing at Commvault helps Ankur Saigal demystify growth marketing.
Avi has close to 20 years of experience spread across different areas of marketing. He has been a hands-on marketing practitioner as well as a strategic leader in organizations – both small and large.
In this episode of Simplifying Demand Generation, he offers an in-depth view of the growth marketing function and its evolution from other forms of marketing over the years.
Things you’ll learn in this episode:
- How being an early martech adopter helped him see the value of data and systems in marketing
- What really distinguishes growth marketing from a demand gen function
- Why marketers must become more data-driven and be able to use systems to maximize marketing value
- Why cross-functional team collaboration is key to improving quality of opportunity handoff
- What are the main KPIs on which growth teams are rated
- What are the core tools for a growth team and the gaps in tooling that can create a disconnect between marketing and revenue
ABOUT THE SHOW
Simplifying Demand Generation
A podcast by Ankur Saigal The podcast for B2B marketers looking to make demand generation less about the roadblocks and more about the awareness leaps.RECENT EPISODES
