5 B2B Lead Generation Tactics that You can Use
B2B lead generation can be tricky, especially when the market is so saturated and there’s cut-throat competition. However, the
What B2B Lead Generation Strategies Should You Focus On?
Lead generation is one of the biggest challenges for B2B marketers. A HubSpot report found that 61% of marketers consider traffic
Better Pipeline Planning for Predictable Pipeline Generation
The role of marketing within B2B setups is often debated. A major reason for this is the type of
Top Data Driven Marketing Challenges and How to Overcome them
When it comes to figuring out how to best approach marketing and consumer behavior, data is crucial. Marketers may
Is Demographic Segmentation Enough for Target Market Segment Identification
Demographic segmentation is an easy and the most common way to segment your audience. You can sort the market by
Data Driven Marketing Strategies to Boost Conversions
Data-driven marketing employs the newest marketing data analytics skills. This helps locate the most influential media buys and to develop
How to Determine Your Target Market Segment
Market segmentation is an effective way of categorizing your potential customers into similar groups to target them better. But how
What are the Different Types of Market Segmentation
Are you creating content and launching campaigns but still not getting any leads? Perhaps, you’re targeting the wrong people. And
Top 10 Benefits of Using AI in Marketing
Improving customer engagement is one of the primary purposes of any B2B marketing strategy. AI-based marketing enriches this process with
How AI in Marketing can Improve Your Pipeline Generation Strategy
Artificial Intelligence (AI) is frequently employed in marketing to save time and improve decision making. Automated judgments are made by AI marketing platforms based