b2b marketing Archives

Nov 12,2025

Fostering B2B Marketing Connections: The BambooBox Story

BambooBox is on a mission to help B2B marketing leaders earn their rightful seat at the table and establish that marketing lies at the core…

Read the Article

Feb 16,2024

5 ABM Trends for Revenue Marketing Success in 2024

Most B2B marketing teams today prefer account-based marketing. ABM offers unparalleled advantages for segmentation and personalization. How can a B2B marketer like yourself make your…

Read the Article

Feb 08,2024

Top 5 Account Based Marketing Challenges for 2024

Account Based Marketing teams strive to become more efficient and effective in the pursuit of predictability in revenue marketing. However, they continuously find themselves at…

Read the Article

MAAP framework to evaluate abm readiness and find success

Jun 26,2023

Use the MAAP Framework to Evaluate ABM Readiness

Today, most marketers are aligned to the revenue goals of their organization. This means they are evaluated on the number of opportunities created. As marketers…

Read the Article

abm trends and insights for 2023 H2 success

Jun 15,2023

5 ABM Trends for Revenue Marketing Success in 2023 H2

Business dynamics have changed significantly in the last few years with COVID, war, and now looming recession. As economic conditions continue to shift, marketing is…

Read the Article

Jan 05,2023

Top 5 B2B Marketing Challenges for 2023

Over the past few years, the face of B2B marketing has transformed rapidly. Every day, new marketing trends and challenges emerge – whether it…

Read the Article

Jan 05,2023

Difference between B2B Lead Generation and Demand Generation

The words “demand generation” and “lead generation” are often synonymously used in B2B marketing. Even if they seem ambiguous, they do not relate to the…

Read the Article

How to Use Intent Data for Strategic B2B Marketing

Jan 05,2023

How to Use Intent Data for Strategic B2B Marketing

What if you knew which companies your prospect has been talking to? Or their pain points and what stage of the buyer’s journey your prospect…

Read the Article

Dec 29,2022

How to Build a Data-Driven Marketing Strategy

Data runs the world today. And marketing is no exception to this. 7 out of 10 marketers leverage data-driven marketing across all levels. And it’s not difficult to see…

Read the Article