B2B marketers are increasingly joining the demand generation camp. However, this shift has also brought out many of the complexities of B2B demand generation to the fore.

Demand marketers everywhere feel the perplexity arising from running multi-channel, multi-product demand generation motions across customer segments. As revenue teams look to harness the full potential of demand generation, they have been forced to understand and adapt to its nuances.

Simplifying Demand Generation is a podcast aimed at being the beacon for the B2B demand generation community. A monthly episode where Ankur Saigal, Co-Founder of BambooBox speaks with marketing experts and industry leaders to understand demand generation best practices.