What is Marketing Mix Modeling
The goal of marketing mix modeling is to identify the relative contributions of the 4Ps (Product, Price, Place, and Promotion)
What is Marketing Mix
The marketing mix is the foundation of all brand-building exercises and refers to the overall communications strategy of a company.
Top 10 Benefits of Using AI in Marketing
Improving customer engagement is one of the primary purposes of any B2B marketing strategy. AI-based marketing enriches this process with
How AI in Marketing can Improve Your Pipeline Generation Strategy
Artificial Intelligence (AI) is frequently employed in marketing to save time and improve decision making. Automated judgments are made by AI marketing platforms based
Top Challenges to AI in Marketing
AI in marketing aids in making data-driven decisions in real-time. Artificial intelligence is in its nascent stage, and as such,
5 Examples of AI in Marketing
Leveraging AI in marketing is now a common practice – it enables granular audience targeting and segmentation and makes it
What are the Different Types of Marketing Attribution Models
The modern B2B buyer’s journey is multi-layered. Buyers are increasingly researching solutions on their own through various channels like websites,
What is B2B Marketing Attribution
Customer journeys are never just about getting from awareness to buying. It usually consists of multiple touchpoints and engagements with
How to Improve Your Sales Pipeline Development Strategy
A sales pipeline development strategy is essential as it aligns all sales-driven aspects of any company. An efficient and
How to Build a B2B Sales and Marketing Funnel for better Alignment
A properly constructed B2B sales and marketing funnel improves sales and marketing alignment. In addition, it guarantees that initiatives