Better Pipeline Planning for Predictable Pipeline Generation
The role of marketing within B2B setups is often debated. A major reason for this is the type of
How to Use Intent Data for Strategic B2B Marketing
What if you knew which companies your prospect has been talking to? Or their pain points and what
How to Use Data Analytics to Improve Your Marketing ROI
Did you know that your business can benefit from mining? Yes, even if you’re a cloud kitchen business, an online
Top Data Driven Marketing Challenges and How to Overcome them
When it comes to figuring out how to best approach marketing and consumer behavior, data is crucial. Marketers may
Is Demographic Segmentation Enough for Target Market Segment Identification
Demographic segmentation is an easy and the most common way to segment your audience. You can sort the market by
Data Driven Marketing Strategies to Boost Conversions
Data-driven marketing employs the newest marketing data analytics skills. This helps locate the most influential media buys and to develop
How to Determine Your Target Market Segment
Market segmentation is an effective way of categorizing your potential customers into similar groups to target them better. But how
What are the Different Types of Market Segmentation
Are you creating content and launching campaigns but still not getting any leads? Perhaps, you’re targeting the wrong people. And
What is Media Mix
Table Of Contents What is Media Mix? The term “media mix” refers to communication channels a business entity uses to
How to Optimize Your Marketing Mix Model
Through a method of analysis known as marketing mix optimization, marketers can ascertain which of their efforts is having the