Predictive Lead Scoring: What it is, Where it Stands, and What it will Become
Even the best guess is still a guess! Merely a decade ago, B2B marketing relied heavily on tried-and-true methods: trade
Nail Your Account Scoring with BambooBox
For ABM programs to deliver on revenue goals, sales and marketing must align. Although marketing is often viewed as the
Breathe Intent into Your ABM Program
Account Based Marketing programs continue to be implemented across B2B companies. A large majority of marketers and organizations consider ABM
Use the MAAP Framework to Evaluate ABM Readiness
Today, most marketers are aligned to the revenue goals of their organization. This means they are evaluated on the number
5 ABM Trends for Revenue Marketing Success in 2023 H2
Business dynamics have changed significantly in the last few years with COVID, war, and now looming recession. As economic conditions
Account Based Marketing 101: Meaning, Benefits and Types
Account Based Marketing The conventional B2B marketing and sales pipeline is dysfunctional. With the current iteration of B2B marketing, the
What are the 3 Types of Account Based Marketing
Marketers who practice Account Based Marketing (ABM) zero in on the specific requirements of a single customer or company.