ABM Archives - Page 2 of 2

A shift expected to take place in 10-15 years has accelerated because of unprecedented global conditions. The year 2023 has

Predictive Lead Scoring: What it is, Where it Stands, and What it will Become

Even the best guess is still a guess! Merely a decade ago, B2B marketing relied heavily on tried-and-true methods: trade

For ABM programs to deliver on revenue goals, sales and marketing must align. Although marketing is often viewed as the

Account Based Marketing programs continue to be implemented across B2B companies. A large majority of marketers and organizations consider ABM

Today, most marketers are aligned to the revenue goals of their organization. This means they are evaluated on the number

Business dynamics have changed significantly in the last few years with COVID, war, and now looming recession. As economic conditions

Account Based Marketing The conventional B2B marketing and sales pipeline is dysfunctional. With the current iteration of B2B marketing, the

Marketers who practice Account Based Marketing (ABM) zero in on the specific requirements of a single customer or company.