What is Demand Generation, and Why is It so Popular
What if you could raise brand recognition, get more qualified leads, and boost the proportion of leads you turn into
Difference Between Demand Creation and Demand Capture
Demand Creation and Demand Capture One of the tasks of a marketer is to create demand, while another is to
Difference between Multichannel Marketing and Omnichannel Marketing in B2B
The terms omnichannel marketing and multichannel marketing have become buzzwords these days. They might sound like similar concepts, i.e., getting
How to Create a B2B Multichannel Marketing Strategy
Businesses use a strategy known as “multichannel marketing” to actively promote their products and services. This involves communicating with buyers
5 Key Differences between B2B Marketing and B2C Marketing
Say you own a large apple orchard. You have to decide between two possible business models: Selling your products to