Sales Pipeline Analysis and Key Metrics to Track
The modern B2B sales process is complex, multi-layered, and predominantly buyer-driven. Sales teams must make the most of their limited
What is Sales Pipeline Forecasting?
A sales pipeline is a structured visual representation of the sales process, indicating the current value of opportunities at each
What is a Sales Pipeline Report? What Should it Include?
The sales pipeline report is one of the chief components of executive dashboards. It helps monitor the effectiveness of the
What is a Sales Pipeline? How do You Build One?
Sales are the lifeblood of a business. To ensure that the sales process runs smoothly and in sync with your
What are the Stages of a Sales Pipeline
Your sales pipeline tells you many things about your prospective customers. A thorough understanding of your sales pipeline stages will
Best Practices for Effective Sales Pipeline Management
Sales pipeline is the core of all sales planning and initiatives. It empowers the sales and management team to make
How to Improve Your Demand Generation Funnel Efficiency
B2B demand generation is a complex process. Longer sales cycle, larger buying groups, multiple channels, and a non-linear buyer journey.
Most Effective B2B Marketing Channels in 2022
If you are a B2B marketer, you need to leverage all possible B2B marketing channels to your advantage. Whether you
When To Use an Inbound Marketing Strategy in B2B
“What if, instead of you reaching out to your customers, your customers found you?” is the essence of inbound marketing.
The Ultimate Guide to Channel Mix Strategy in 2023
When it comes to channel marketing, the platforms are endless. From websites and social media platforms to email and cold