How to Create a B2B Content Marketing Strategy for Your Business
With an ROI of 300% on every dollar spent, content is one of the most favored marketing strategies for B2B.
10 Reasons Why Content Marketing Matters in B2B
B2B sales cycles have always been lengthy. But their length increased even more after the pandemic. For perspective, a 2020
How can Omnichannel Marketing Increase Your B2B Sales
The pandemic has led to a transformation in the B2B marketing landscape. Many B2B companies are embracing this shift to
5 B2B Lead Generation Tactics that You can Use
B2B lead generation can be tricky, especially when the market is so saturated and there’s cut-throat competition. However, the
What B2B Lead Generation Strategies Should You Focus On?
Lead generation is one of the biggest challenges for B2B marketers. A HubSpot report found that 61% of marketers consider traffic
Difference between B2B Lead Generation and Demand Generation
The words “demand generation” and “lead generation” are often synonymously used in B2B marketing. Even if they seem ambiguous,
What is B2B Marketing Attribution
Customer journeys are never just about getting from awareness to buying. It usually consists of multiple touchpoints and engagements with
How to Improve Your Sales Pipeline Development Strategy
A sales pipeline development strategy is essential as it aligns all sales-driven aspects of any company. An efficient and
How to Build a B2B Sales and Marketing Funnel for better Alignment
A properly constructed B2B sales and marketing funnel improves sales and marketing alignment. In addition, it guarantees that initiatives
What are the Sales Pipeline Opportunity Stages?
The world of B2B marketing and sales revolves around creating opportunities. Both teams are collectively responsible for identifying the best