Convergence of ABM and Demand Generation Playbooks for Revenue Marketing Success
All marketing should be about growth. And in 2024, marketing needs to gear up to become the “architect of growth.”
B2B Marketing in 2023: Reflections, Insights and the Way Forward
A shift expected to take place in 10-15 years has accelerated because of unprecedented global conditions. The year 2023 has
Nail Your Account Scoring with BambooBox
For ABM programs to deliver on revenue goals, sales and marketing must align. Although marketing is often viewed as the
Breathe Intent into Your ABM Program
Account Based Marketing programs continue to be implemented across B2B companies. A large majority of marketers and organizations consider ABM
Use the MAAP Framework to Evaluate ABM Readiness
Today, most marketers are aligned to the revenue goals of their organization. This means they are evaluated on the number
5 ABM Trends for Revenue Marketing Success in 2023 H2
Business dynamics have changed significantly in the last few years with COVID, war, and now looming recession. As economic conditions
How to Plan Your Account Based Marketing Campaigns
The adoption of account based marketing (ABM) has skyrocketed in the past few years. However, unfortunately, most businesses aren’t
How to Plan and Execute Your Account Based Marketing Strategy
The 20-80 rule applies to most businesses. That is, 80% of their revenue flows from the top 20% of their
What are the Benefits of Account-Based Marketing
More marketers have started to take notice of Account based Marketing. The benefits of ABM have been quickly recognized by
Account Based Marketing 101: Meaning, Benefits and Types
Account Based Marketing The conventional B2B marketing and sales pipeline is dysfunctional. With the current iteration of B2B marketing, the