Simplifying Demand Generation | Episode: 6

Demystifying Growth Marketing

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In the sixth episode of Simplifying Demand Generation, Avi Bhatnagar, VP of Growth Marketing at Commvault helps Ankur Saigal demystify growth marketing .

Avi has close to 20 years of experience spread across different areas of marketing. He has been a hands-on marketing practitioner as well as a strategic leader in organizations – both small and large.

In this episode of Simplifying Demand Generation, he offers an in-depth view of the growth marketing function and its evolution from other forms of marketing over the years.

Things you’ll learn in this episode:

How being an early martech adopter helped him see the value of data and systems in marketing
What really distinguishes growth marketing from a demand gen function
Why marketers must become more data-driven and be able to use systems to maximize marketing value
Why cross-functional team collaboration is key to improving quality of opportunity handoff
What are the main KPIs on which growth teams are rated
What are the core tools for a growth team and the gaps in tooling that can create a disconnect between marketing and revenue

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