B2B Marketing in 2023: Reflections, Insights and the Way Forward
A shift expected to take place in 10-15 years has accelerated because of unprecedented global conditions. The year 2023 has
Predictive Lead Scoring: What it is, Where it Stands, and What it will Become
Even the best guess is still a guess! Merely a decade ago, B2B marketing relied heavily on tried-and-true methods: trade
B2B Lead Scoring – How to Score Your Leads for Prioritization
In lead scoring, you score the quality of your B2B leads using several criteria. You can score leads based
Should You Be Doing Lead Scoring or Account Scoring
Lead scoring came about as a process to remove the guesswork from lead qualification and usher in a defined system.
