B2B Marketing in 2023: Reflections, Insights and the Way Forward
A shift expected to take place in 10-15 years has accelerated because of unprecedented global conditions. The year 2023 has
Predictive Lead Scoring: What it is, Where it Stands, and What it will Become
Even the best guess is still a guess! Merely a decade ago, B2B marketing relied heavily on tried-and-true methods: trade
B2B Lead Scoring – How to Score Your Leads for Prioritization
In lead scoring, you score the quality of your B2B leads using several criteria. You can score leads based
De-mystifying the B2B Buyer Journey
You might feel you know your buyer’s journey, but are you really sure? In a perfect world, the journey a
Account Scoring: Relevance in Understanding Customer Journeys
In B2B setups less than 3 percent of leads convert to a meaningful conversation, leave aside being converted into an
Should You Be Doing Lead Scoring or Account Scoring
Lead scoring came about as a process to remove the guesswork from lead qualification and usher in a defined system.