Simplifying Demand Generation

Episode: 1
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Reimagining Demand Generation​

Revenue teams need to de-clutter at multiple levels to simplify the demand generation function. Where are the areas you should focus on to make this shift? What are the metrics you need to track? 

In this premiere episode of the Simplifying Demand Generation podcast series, Aseem Sinha, Global Demand Generation leader at Algonomy delves into the following areas in conversation with Ankur Saigal, Co-Founder of BambooBox.

  • What are the psychographic differences between Asian and the US markets
  • How to hyper-personalize based on buyer journey stage
  • Which metrics to focus on to drive alignment between sales & marketing
  • How to beat the data deluge by building a connected application landscape