HR Technology Marketing Pillars for Revenue Success in 2024

The HR Technology market is set to grow to $76.5 billion by 2031. How can marketers in this vertical identify and create opportunities within new and existing accounts to build predictable pipeline?

There are ample opportunities for acquisition, upsell and cross-sell available across the lifecycle. Marketers need to evolve data-driven integrated marketing to tap into these opportunities. Additionally, buyer-group focused marketing can optimize the funnel. Learn how marketers can make the most of the available demand in HR technology and beat the competition with the four pillars for revenue marketing success in 2024.