The State of ABM in 2023
Marketers must balance their short-term goals with long-term strategies while delivering on their pipeline objectives amidst growing cost pressures. And ABM remains top-of-mind when it comes to marketing strategies.
Key highlights of the report:
- Different types of ABM motions
- We’ll debunk some ABM myths
- The top 5 ABM trends for 2023
- Metrics to measure the success