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The State of ABM in 2023

Marketers must balance their short-term goals with long-term strategies while delivering on their pipeline objectives amidst growing cost pressures. And ABM remains top-of-mind when it comes to marketing strategies.

Key highlights of the report:

  1. Different types of ABM motions 
  2. We’ll debunk some ABM myths
  3. The top 5 ABM trends for 2023
  4. Metrics to measure the success

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