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BambooBox

Algonomy

Best-in-class design and development team.

Algonomy

Impact

$1.65M

Qualified pipeline generated in the US + EU within 6 months of go-live

39%

Increase in opportunities generated every month through SDR outreach

11%

Uptick in CTR on LinkedIn display campaigns

About

Algonomy (previously Manthan-RichRelevance) is a global leader in Algorithmic Customer Engagement powering digital-first strategies for retailers and brands. With industry-leading retail expertise in connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration and customer analytics with Xen AI at its core.

Globally, over 400 retail brands such as HP, L’oreal, Tiffany & Co, Aldi, McDonalds, Zalora and Pizza Hut use Algonomy’s made-for-retail solutions to orchestrate hyper-personalized customer engagement and optimize their merchandising and supplier management. Algonomy, which stands for “systematized knowledge of algorithms”, provides rapid time-to-value across acquisition, conversion, growth and loyalty with its 300+ pre-built algorithms.

Algonomy wanted to increase its footprint and market share in the US and EU region. While they had successfully designed inbound channel focussed “Demand Capture” strategy, Algonomy was looking to augment the same by turbocharging Demand Capture for their TopX accounts as they vied for 30% YoY growth. To achieve this segment specific goal, Algonomy was seeking a platform that could sharpen their ABM efforts in a more targeted fashion.

Testimonial

“BambooBox has helped us carry out highly targeted engagements especially in ultra competitive geographies like the US and Europe. We saw improvement in both our pipeline quality and volume within the first few months of going live.”

Aseem Sinha

Global Head, Growth Marketing, Algonomy

“BambooBox has helped us carry out highly targeted engagements especially in ultra competitive geographies like the US and Europe. We saw improvement in both our pipeline quality and volume within the first few months of going live.”

Aseem Sinha

Global Head, Growth Marketing, Algonomy

Challenges

Smarter Account Prioritization

Marketers and SDRs wanted clear, strategic insights to identify the right accounts for nurture campaigns and 1-on-1 outreach prioritization. Move from only engagement to engagement + intent.

360 degree account view

Being a seller of CDP, they wanted a platform which could give them a “Golden Record” of their prospect account, bringing together 3rd party data (intent) and first party data (web engagement, ad engagement and account history sitting in SFDC and Marketo).

Improved ROI on one-to-many campaigns

(LinkedIn and display) - Ask for version 2 of account based marketing. Move from portfolio messaging to “personalized” messaging.

Qualified Pipeline Generation

Algonomy wanted to move to an intelligent growth platform that could deliver the expected ROI in terms of qualified pipeline generation.

Effortless Data Management

The marketing and sales team wanted all their data for 74000+ contacts spread across 9,500+ accounts to present a connected, insightful story.

Solutions

Armed with accurate intent levels and funnel stages, the marketing team was able to prioritize accounts with ease. This helped them to run funnel-stage specific campaigns targeted at accounts with relevant intent surge as follows:

01

High Intent + TOFU / MOFU + No engagement = Nurture campaigns and Display Ads

02

High Intent + MOFU + Engagement = 1-on-1 outreach by SDRs

03

High Intent + TopX accounts + BOFU / Potential Opportunities = Passed on to sales as Sales Ready Leads (SRLs)