webo, Author at BambooBox

The role of marketing within B2B setups is often debated. A major reason for this is the type of

How to Use Intent Data for Strategic B2B Marketing

What if you knew which companies your prospect has been talking to? Or their pain points and what

Did you know that your business can benefit from mining? Yes, even if you’re a cloud kitchen business, an online

When it comes to figuring out how to best approach marketing and consumer behavior, data is crucial. Marketers may

Demographic segmentation is an easy and the most common way to segment your audience. You can sort the market by

Data-driven marketing employs the newest marketing data analytics skills. This helps locate the most influential media buys and to develop

Market segmentation is an effective way of categorizing your potential customers into similar groups to target them better. But how

Are you creating content and launching campaigns but still not getting any leads? Perhaps, you’re targeting the wrong people. And

Table Of Contents What is Media Mix? The term “media mix” refers to communication channels a business entity uses to

Through a method of analysis known as marketing mix optimization, marketers can ascertain which of their efforts is having the