Key ABM Metrics to Measure
ABM programs take time, effort, alignment, and resources to implement. While the program takes time to deliver results, the rewards are exponentially higher. This guide will help you understand what metrics to track in order to gauge your progress.
You will learn how to measure these key areas:
1. Data quality
2. Account engagement across touchpoints
3. Intent insights
4. Channel performance and effectiveness
5. Campaign insights
6. Content performance
7. Account prioritization
8. Opportunity insights
