intent data Archives

Oct 30,2024

Is ABM Only About Intent Data and Ads?

All of us in B2B marketing go through phases of illusions and disillusions. Every once in a while we get swayed into believing tactics to…

Read the Article

Better Pipeline Planning for Predictable Pipeline Generation

Jan 05,2023

Better Pipeline Planning for Predictable Pipeline Generation

The role of marketing within B2B setups is often debated. A major reason for this is the type of pipeline contribution marketing holds itself accountable…

Read the Article

Jan 05,2023

Build a Predictable Pipeline Generation Process with Machine Learning

When it comes to revenue, building a predictable pipeline generation process is everything. To do this, marketers need to identify and pass on more quality…

Read the Article

Dec 28,2022

How to Use B2B Intent Data to Build Qualified Pipeline

Customer intent is the fulcrum of every customer-centric marketing approach. Unsurprisingly, B2B intent data has emerged as a precious resource for sales and marketing teams. …

Read the Article