Better Pipeline Planning for Predictable Pipeline Generation
The role of marketing within B2B setups is often debated. A major reason for this is the type of
What are the Different Types of Marketing Attribution Models
The modern B2B buyer’s journey is multi-layered. Buyers are increasingly researching solutions on their own through various channels like websites,
Predictable Pipeline Generation is The Top CMO Goal for 2023
Predictable Pipeline 2022 has thrown up ample surprises for businesses across the globe. As economies face the rising tide of
What is B2B Marketing Attribution
Customer journeys are never just about getting from awareness to buying. It usually consists of multiple touchpoints and engagements with
How to Set up Your B2B Sales Funnel for Growth
B2B sales funnel is a popular topic among sales and marketing folks. The idea of a standardized process to
B2B Sales Pipeline Acceleration With Better Pipeline Management
B2B sales cycles are long. The average duration of a B2B sales cycle is 4 months or 124 days.
How to Boost Your Pipeline Velocity with an Outbound Sales Strategy
Compared to inbound sales, outbound sales have traditionally had a terrible reputation among businesses. The data from HubSpot indicates that
A Simple Guide to Sales Pipeline Coverage Ratio
Marketing generates prospects, and sales turn them into clients. A motivated sales and marketing crew is always a plus. However,
What is the Importance of Sales Pipeline Visualization
Many B2B companies will fall prey to dismal sales conversion rates. This is because they fail to create an
Sales Automation as a Way to Increase Your Pipeline Velocity
Sales Automation Sales and marketing teams must adapt their methods of operation and technological foundations to take advantage of new