Top Challenges to AI in Marketing
AI in marketing aids in making data-driven decisions in real-time. Artificial intelligence is in its nascent stage, and as such,
5 Examples of AI in Marketing
Leveraging AI in marketing is now a common practice – it enables granular audience targeting and segmentation and makes it
What are the Different Types of Marketing Attribution Models
The modern B2B buyer’s journey is multi-layered. Buyers are increasingly researching solutions on their own through various channels like websites,
What is B2B Marketing Attribution
Customer journeys are never just about getting from awareness to buying. It usually consists of multiple touchpoints and engagements with
How to Improve Your Sales Pipeline Development Strategy
A sales pipeline development strategy is essential as it aligns all sales-driven aspects of any company. An efficient and
How to Build a B2B Sales and Marketing Funnel for better Alignment
A properly constructed B2B sales and marketing funnel improves sales and marketing alignment. In addition, it guarantees that initiatives
What are the Sales Pipeline Opportunity Stages?
The world of B2B marketing and sales revolves around creating opportunities. Both teams are collectively responsible for identifying the best
How to Set up Your B2B Sales Funnel for Growth
B2B sales funnel is a popular topic among sales and marketing folks. The idea of a standardized process to
Types of Content for Different B2B Marketing Funnel Stages
Not sure what type of content you should use for your B2B marketing funnel stages? Well, we got you
How to Build A B2B Marketing Funnel that Grows Your Revenue
B2B businesses rely on consistent pipeline generation to sustain their business. B2B marketing funnels are a great way to plan