Dozens of tools in your marketing technology stack. Hundreds of thousands of leads in your database. Countless interactions through your campaigns, programs, and channels. But how do you tie them all together to drive ROI from your martech stack and more importantly maximize business KPIs such as engagement, pipeline, and revenue? What if you have a clean slate (consider yourself lucky), how do you start laying out your martech stack from scratch?

Things you’ll learn in this episode:

• The martech stack must haves
• Strategy, people, budgeting, justification, alignment
• Driving ROI from your martech
• Maximizing pipeline and revenue from the stack
• Optimizing the stack for long term success