Darwinbox achieves a 60% increase in lead-to-opportunity conversion using BambooBox
Darwinbox achieves a 60% increase in lead-to-opportunity conversion using BambooBox
Context
Darwinbox is a new-age end-to-end HCM platform enabling enterprises to engage and empower employees across the entire lifecycle. With over 850 customers in 116 countries, Darwinbox is a trusted brand that empowers organizations with smarter, simpler, and mobile-first HR solutions.
The Challenge
Cold outbound without intent data
Over-reliance on inbound MQLs
Difficulty identifying in-market accounts
The Solution
Identifying in-market buyers
The third-party intent signals help identify accounts that are actively researching HR tech providers and are likely to be potential buyers
Capturing crucial first-party signals
Tracking engagement scores based on activities across Linkedin, Google Ads, and emails for accounts
Prioritizing accounts for outreach
The 6D account scoring model identifies potential opportunities for SDRs, enabling them to focus their outreach efforts and increase meetings
Contextualizing all SDR engagements
With buyer-group engagement data already available, SDRs had the context when reaching out to relevant personas
Integrated workflows for easy adoption
BambooBox seamlessly pushes all the key insights into Hubspot so SDRs always have all their insights at their fingertips
Results Achieved
60%
Increase in lead-to-opportunity conversion$2.75M
Additional pipeline in two quarters