What Are The Pipeline Generation Metrics You Should Be Tracking
A sales pipeline provides sales and marketing teams the visibility required to improve their efficiency and revenue growth. According to the Vantage Point research, about…
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How to Improve Your Pipeline Generation Strategy
Modern businesses are always looking for strategies to improve their sales and revenue. Improving the sales pipeline strategy is one of the ways to increase…
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What’s Your Ideal B2B Buyer Group Size?
Decoding the B2B buying journey is tough. Firstly, it isn’t linear. Then, there is a committee of decision makers or a buyer group contributing to…
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De-mystifying the B2B Buyer Journey
You might feel you know your buyer’s journey, but are you really sure? In a perfect world, the journey a prospect takes to turn into…
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Account Scoring: Relevance in Understanding Customer Journeys
In B2B setups less than 3 percent of leads convert to a meaningful conversation, leave aside being converted into an opportunity or a customer. This…
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10 Proven Strategies for Boosting Inbound Lead Generations
As a B2B marketer, complacency has no place in your marketing strategy. You must consistently generate interest in your brand so your business can survive,…
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How to Identify the Target Demographic for Your B2B Product
Here’s a fact – a marketing campaign addressed to no one will likely perform far worse than a hyper-personalized one. The same goes for sales…
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How to Build a Data-Driven Marketing Strategy
Data runs the world today. And marketing is no exception to this. 7 out of 10 marketers leverage data-driven marketing across all levels. And it’s not difficult to see…
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How to find the USP of Your B2B Product
Slack started as a messaging app large teams could use to get work done faster. It was successful because it was simple to use and,…
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How to Use B2B Intent Data to Build Qualified Pipeline
Customer intent is the fulcrum of every customer-centric marketing approach. Unsurprisingly, B2B intent data has emerged as a precious resource for sales and marketing teams. …
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