Intent Data Applications and Challenges in ABM Across the Account Lifecycle
Use intent data beyond acquisitions
Do you have an intent data strategy? Maybe you do, but does your strategy consider using your intent data across the account lifecycle?
Most marketers still rely on intent data to power their acquisition motions only. This leaves a lot of the potential of intent data untapped. When set up and used effectively intent data can be a potent tool across all your ABM motions.
However, there’s a catch. Using intent data effectively requires making it relevant to your ideal customer profile, refining them by important topics, and categorizing them. Learn all about our tried and tested intent data applications and best-practices in this latest white paper.