{"id":8997,"date":"2022-12-29T02:35:29","date_gmt":"2022-12-29T02:35:29","guid":{"rendered":"https:\/\/bamboobox.ai\/dev\/https-bamboobox-ai-blog-how-to-find-the-usp-of-your-b2b-product\/"},"modified":"2026-02-10T11:59:16","modified_gmt":"2026-02-10T11:59:16","slug":"how-to-find-the-usp-of-your-b2b-product","status":"publish","type":"post","link":"https:\/\/bamboobox.ai\/dev\/how-to-find-the-usp-of-your-b2b-product\/","title":{"rendered":"How to find the USP of Your B2B Product"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Slack started as a messaging app large teams could use to get work done faster. It was successful because it was simple to use and, therefore, more effective than other communication tools. However, even though they had an extensive market, they didn&#8217;t have a specific market positioning. But that changed in 2016.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Slack launched multiple features, including bots and app integrations, to make managerial responsibilities easier. It called out directly to a new audience &#8211; managers with its iconic tagline. The result? Slack increased its revenue from <a href=\"https:\/\/www.singlegrain.com\/casestudies\/growth-study-slack-the-fastest-business-app-growth-in-history\/\"><mark class=\"has-inline-color has-vivid-cyan-blue-color\" style=\"background-color: rgba(0, 0, 0, 0);\">$20 mn to $100 mn<\/mark><\/a> in the same year.<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/bamboobox.ai\/dev\/wp-content\/uploads\/2022\/06\/blog-banner-13-scaled-1280x717.png\" alt=\"blog-banner-13\" \/ loading=\"eager\"><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Today, Slack is<em> the app<\/em> for office collaboration. And that is all thanks to its clearly defined Unique Selling Proposition (USP).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This blog explains what a USP of a product is all about and how you can find yours.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/how-to-find-the-usp-of-your-b2b-product\/#B2B_Unique_Selling_Proposition_What_is_it\" >B2B Unique Selling Proposition: What is it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/how-to-find-the-usp-of-your-b2b-product\/#How_to_Find_the_USP_for_your_Business\" >How to Find the USP for your Business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/how-to-find-the-usp-of-your-b2b-product\/#1_Know_customers_ICP-_market_research_Look_at_Your_Customers\" >1. Know customers (ICP)- market research Look at Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/how-to-find-the-usp-of-your-b2b-product\/#2_Product\" >2.\u00a0Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/how-to-find-the-usp-of-your-b2b-product\/#3_Know_competitors_and_differentiators\" >3. Know competitors and differentiators\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/how-to-find-the-usp-of-your-b2b-product\/#Create_a_Snappy_Unique_USP\" >Create a Snappy, Unique USP<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/how-to-find-the-usp-of-your-b2b-product\/#What_is_a_USP_example_that_uses_all_of_the_above_principles_Heres_one_for_you\" >What is a USP example that uses all of the above principles? Here\u2019s one for you.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/how-to-find-the-usp-of-your-b2b-product\/#Dont_Forget_to_Update_Your_USP\" >Don\u2019t Forget to Update Your USP<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_Unique_Selling_Proposition_What_is_it\"><\/span>B2B Unique Selling Proposition: What is it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A Unique Selling proposition (USP) is everything that separates your product from your competitor\u2019s in a single sentence. It is the reason you expect your customers to choose your product over your competitor\u2019s.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Keep in mind that a USP is typically internal to a company. Founders develop it during the initial stages of a business to position the product in the market. If it is effective and drives business, it is also used to develop marketing and sales approaches.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For example, if your product USP is an easy-to-use project management tool, marketing and selling your product can help you stand out in a market of \u201cbest project management tools.\u201d Moreover, your product will appeal more to your target audience, which values simple workflows. This will bring you success not only in your marketing efforts but also in sales.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To get these results, you must have a clear USP in place. So, how do you determine it?<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Find_the_USP_for_your_Business\"><\/span>How to Find the USP for your Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Know_customers_ICP-_market_research_Look_at_Your_Customers\"><\/span>1. Know customers (ICP)- market research Look at Your Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Your prospective customers will come across your USP and decide if they want to purchase your products. So, it makes sense to consider their wants, needs, and pain points when developing your USP. Ask questions like-<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Who is your target audience<\/li>\r\n\r\n\r\n\r\n<li>What are their common characteristics<\/li>\r\n\r\n\r\n\r\n<li>What are their needs and preferences when buying a product in your niche<\/li>\r\n\r\n\r\n\r\n<li>What is their average spend<\/li>\r\n\r\n\r\n\r\n<li>What features are they looking for<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Answers to these questions will guide you in developing an effective USP. Alternatively, you could take a look at your <a href=\"https:\/\/bamboobox.ai\/dev\/blog\/icp-in-marketing\/\"><mark class=\"has-inline-color has-vivid-cyan-blue-color\" style=\"background-color: rgba(0, 0, 0, 0);\">ICP<\/mark> <\/a>to understand your target audience\u2019s broad motivations to buy a product.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Product\"><\/span>2.\u00a0Product<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Another critical step in developing your USP in business is to know your product inside out. This includes the product\u2019s features, drawbacks, and alternative use cases. Also, note product pricing across various seasons, past customer reviews, and client testimonials. Doing this will give you a comprehensive understanding of your product.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Know_competitors_and_differentiators\"><\/span>3. Know competitors and differentiators\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Next, look at your competitor\u2019s offerings across the market. Start by analyzing the products of your direct competitors. These are companies that cater to an ICP similar to yours. Ask questions like-<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>How does the company position itself on different platforms?<\/li>\r\n\r\n\r\n\r\n<li>What are the common features of products?<\/li>\r\n\r\n\r\n\r\n<li>What are the common objections when using your competitor\u2019s products?<\/li>\r\n\r\n\r\n\r\n<li>What do good reviews look like for them?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Answers to these questions will help you understand your competitor\u2019s selling points. Now find gaps in your competitor\u2019s offerings that your product can fill. This will help you narrow down your USPs and ensure they are distinctive.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Snappy_Unique_USP\"><\/span>Create a Snappy, Unique USP<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Keep in mind that your teams will use your unique selling proposition in marketing and sales apart from internal communication. So, it isn\u2019t enough to narrow down to a few possible USPs. You need to have one that is sticky yet stands out. And you want to collaborate with your team\u2019s copywriter for this.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Don\u2019t have a copywriter on board? Here are some tips for creating a USP that ticks all those boxes.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Talk exclusively to your ideal customers: Your customers will buy your product if it caters to their needs. So, it makes sense to appeal to them and talk directly to them. Talk about their unique problems and the wins they will get on using your product. This is more likely to grab their attention.<\/li>\r\n\r\n\r\n\r\n<li>Have a brand voice that sets you apart: You have fewer than 6 seconds to grab your customer\u2019s attention. And a unique brand voice can help you do this faster by setting you apart from your competitors.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Use a voice that is uncommon in your business. For instance, if you\u2019re in a market that capitalizes on trust. You could change your brand voice from authoritative to helpful and stand out from your competitors.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Capitalize on how your product can help your buyer: Your USP isn\u2019t a product catalog. So skip the feature list. Talk instead about the tangible benefits your buyers get upon using your product.<\/li>\r\n\r\n\r\n\r\n<li>Condense all of the above to a single sentence: Double-check to ensure your USP is clear and rolls off the tongue easily. This is key to making your USP memorable for your buyers.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_USP_example_that_uses_all_of_the_above_principles_Heres_one_for_you\"><\/span>What is a USP example that uses all of the above principles? Here\u2019s one for you.<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The USP of Google Workspace, for instance, is that it allows teams of all sizes to connect and collaborate on its platform. It has a defined target audience &#8211; teams of all sizes, and an ambitious yet clear intent &#8211; becoming the place of collaboration for them. Google also repeats this USP in its website headers, subheaders, and marketing campaigns. It positions itself as the future of remote working.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Forget_to_Update_Your_USP\"><\/span>Don\u2019t Forget to Update Your USP<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The above tips should help you find your company\u2019s unique selling point more easily. But keep in mind that finding a USP isn\u2019t a one-and-done job. That\u2019s because your clients interests and needs will shift with time and the market trends will change. So, you will need to update your USP frequently to keep up with them. This is the only way you can stand out from your competitors.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Slack started as a messaging app large teams could use to get work done faster. It was successful because it was simple to use and, therefore, more effective than other communication tools. However, even though they had an extensive market, they didn&#8217;t have a specific market positioning. But that changed in 2016. Slack launched multiple [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[169,170,171],"class_list":["post-8997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-b2b-unique-selling","tag-icp","tag-usp"],"acf":[],"_links":{"self":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/8997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/comments?post=8997"}],"version-history":[{"count":0,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/8997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media\/27503"}],"wp:attachment":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media?parent=8997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/categories?post=8997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/tags?post=8997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}