{"id":8733,"date":"2023-01-05T06:10:11","date_gmt":"2023-01-05T06:10:11","guid":{"rendered":"https:\/\/bamboobox.ai\/dev\/https-bamboobox-ai-blog-marketing-attribution-performance-measurement\/"},"modified":"2026-02-10T11:12:43","modified_gmt":"2026-02-10T11:12:43","slug":"ai-marketing-ai-marketing-examples","status":"publish","type":"post","link":"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/","title":{"rendered":"5 Examples of AI in Marketing"},"content":{"rendered":"\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Leveraging AI in marketing is now a common practice &#8211; it enables granular audience targeting and segmentation and makes it easier to put forward your offerings to the right audience.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&#8220;70% of high-performing marketing teams have a fully functioning AI strategy, compared to 35% of their under-performing counterparts.&#8221;<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/bamboobox.ai\/dev\/wp-content\/uploads\/2022\/08\/blog-banner-07-1.png\" alt=\"blog-banner-07-1\" \/ loading=\"eager\"><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/sixth-state-of-marketing-report-reveals-priorities-and-challenges-for-a-new-decade\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Research<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tag along as we discuss five examples of AI in marketing and the unique use-cases of artificial intelligence marketing.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/#AI_in_Marketing_current_scenario_and_future_scope\" >AI in Marketing: current scenario and future scope<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/#5_unique_examples_of_AI_in_marketing\" >5 unique examples of AI in marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/#1_AI-backed_personalization\" >1. AI-backed personalization<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/#Example_Dells_personalized_newsletters\" >Example: Dell&#8217;s personalized newsletters<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/#2_Conversational_chatbots\" >2. Conversational chatbots<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/#Example_HubBot_by_Hubspot\" >Example: HubBot by Hubspot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/#3_AI_in_Digital_Marketing_enabling_SEO_research\" >3. AI in Digital Marketing: enabling SEO research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/#Example_BrightEdge_an_SEO_solution_vendor\" >Example: BrightEdge, an SEO solution vendor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/#4_Predictive_marketing_analytics\" >4. Predictive marketing analytics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/#Example_Marketo\" >Example: Marketo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/#5_%E2%80%9CTry-before-you-buy%E2%80%9D_Model\" >5. &#8220;Try-before-you-buy&#8221; Model<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/#Example_Cisco\" >Example: Cisco<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/ai-marketing-ai-marketing-examples\/#Businesses_that_dont_leverage_AI_will_be_replaced_by_those_who_do\" >Businesses that don&#8217;t leverage AI will be replaced by those who do<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_in_Marketing_current_scenario_and_future_scope\"><\/span><strong>AI in Marketing: current scenario and future scope<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As more organizations adopt AI, we must look beyond the core<a href=\"https:\/\/bamboobox.ai\/dev\/blog\/ai-marketing\/\" data-type=\"post\" data-id=\"5986\"><mark class=\"has-inline-color has-vivid-cyan-blue-color\" style=\"background-color: rgba(0, 0, 0, 0);\"> AI marketing<\/mark><\/a> use cases (like targeting tools offered by Google and Facebook).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Think about it \u2014 your results won&#8217;t make you stand out if you&#8217;re using AI marketing just like everyone else.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Besides, most AI marketing tools work on a &#8220;pay-to-win&#8221; model. So, companies who bid higher will always get better results.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The only solution is to find unique (or alternative) use-cases for AI in marketing.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_unique_examples_of_AI_in_marketing\"><\/span><strong>5 unique examples of AI in marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Let us look at a few unique examples and strategies of AI-based marketing.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_AI-backed_personalization\"><\/span><strong>1. AI-backed personalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener\">Epsilon<\/a> reveals that 80% of customers are more likely to purchase from a brand that provides them with a personalized experience.<\/li>\r\n<li>Accenture study states that <a href=\"https:\/\/www.accenture.com\/_acnmedia\/PDF-77\/Accenture-Pulse-Survey.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">91%<\/a> of people are more likely to purchase from a brand that knows them.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">AI-based personalization enables brands to engage better, improve loyalty, increase sales, and understand the audience better through real-time data.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_Dells_personalized_newsletters\"><\/span>Example: Dell&#8217;s personalized newsletters<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A company as big as Dell has multiple customers and segments. Dell leveraged AI marketing to send custom newsletters to various customer segments.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">They took their original email promotions and altered the content depending on each segment&#8217;s behavior. As a result, they received a <a href=\"https:\/\/www.persado.com\/wp-content\/uploads\/Dell-Persado-Case-Study-May-2019-3-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">45%(+)<\/a> increase in the CTR.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Conversational_chatbots\"><\/span><strong>2. Conversational chatbots<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Not sure about the world, but AI-powered chatbots have taken over the marketing landscape.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Companies leverage chatbots to answer basic queries throughout the day. Chatbots also hold the fort during off hours when support agents are unavailable.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_HubBot_by_Hubspot\"><\/span>Example: HubBot by Hubspot<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Look how HubSpot leverages its chatbot &#8216;HubBot&#8217; on its homepage to help users\/visitors navigate to specific content.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"5990\" class=\"wp-image-5990\" src=\"https:\/\/bamboobox.ai\/dev\/wp-content\/uploads\/2022\/08\/hubbot.png\" alt=\"\" \/ loading=\"eager\"><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"5991\" class=\"wp-image-5991\" src=\"https:\/\/bamboobox.ai\/dev\/wp-content\/uploads\/2022\/08\/hubbot1.png\" alt=\"\" \/ loading=\"eager\"><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_AI_in_Digital_Marketing_enabling_SEO_research\"><\/span>3. AI in Digital Marketing: enabling SEO research<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Despite the rise of social media and influencer-driven marketing, SEO is still prevalent and is the biggest driver of marketing success.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Did you know?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Customers make <a href=\"https:\/\/searchcreative.co.uk\/seo\/is-seo-still-relevant-in-2021-is-seo-dead-is-seo-worth-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">85%<\/a> of buying decisions through a Google search.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">AI marketing tools are becoming more prevalent as algorithms strengthen.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">AI algorithms can help you develop SEO-friendly marketing content. Here&#8217;s a list of SEO tasks where AI can help:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Keyword research<\/li>\r\n<li>Analyze competitor&#8217;s SEO strategies<\/li>\r\n<li>Find loopholes in your strategies<\/li>\r\n<li>Better understand the keyword intent<\/li>\r\n<li>Content creation and analysis<\/li>\r\n<li>Automation of SEO workflows<\/li>\r\n<li>Voice search content discovery<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_BrightEdge_an_SEO_solution_vendor\"><\/span>Example: BrightEdge, an SEO solution vendor<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">They use AI-powdered keyword research tools to identify the most relevant topics and keywords. It takes a seed list of relevant keywords and gives you 100X more keywords to target. You can also analyze and target keywords based on various demographics and locations.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Predictive_marketing_analytics\"><\/span><strong>4. Predictive marketing analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It is difficult to derive insights from large-scale databases \u2014 the information can be overwhelming for marketers. AI marketing enables marketers to leverage ML algorithms, models, and datasets to predict future trends and customer behavior.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It also helps you understand the types of products a particular customer would want and serves them with personalized recommendations.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_Marketo\"><\/span>Example: Marketo<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Adobe&#8217;s marketing automation platform, Marketo, helps marketers save time and reduce errors. It crawls through the user&#8217;s website and identifies assets that can be used in marketing campaigns, such as videos, case studies, etc.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It helps predict the most relevant content to show to individual website visitors and provides AI-powered suggestions which optimize existing content and identifies the best performing content.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%9CTry-before-you-buy%E2%80%9D_Model\"><\/span><strong>5. &#8220;Try-before-you-buy&#8221; Model<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Many brands leverage AR tools that superimpose computer-generated graphics in the real world. AI creates realistic images in real-time as the user looks through their phone camera.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_Cisco\"><\/span>Example: Cisco<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cisco uses AR in its latest online interactive product catalogs. It allows potential clients to get a fresh take on the firm&#8217;s technology offerings. It breathes a new life into traditional B2B content by using immersive experiences and elevates the firm&#8217;s marketing and CX efforts.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Businesses_that_dont_leverage_AI_will_be_replaced_by_those_who_do\"><\/span><strong>Businesses that don&#8217;t leverage AI will be replaced by those who do<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Companies that strike the perfect balance between empathy and data-driven results will prevail. A survey by <a href=\"https:\/\/www.gartner.com\/en\/documents\/3871198\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a> reveals that multiple marketing stakeholders employ AI marketing solutions in their strategies.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Besides, brands that use AI marketing tools to incorporate personalization will benefit unequivocally. Add to that AI content creation and predictive analytics enable up-selling and cross-selling results.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When are you planning to begin?<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Leveraging AI in marketing is now a common practice &#8211; it enables granular audience targeting and segmentation and makes it easier to put forward your offerings to the right audience. &#8220;70% of high-performing marketing teams have a fully functioning AI strategy, compared to 35% of their under-performing counterparts.&#8221; Salesforce Research Tag along as we discuss [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[127,94],"tags":[128,115],"class_list":["post-8733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-marketing","category-blog","tag-ai-marketing","tag-b2b-sales-and-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/8733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/comments?post=8733"}],"version-history":[{"count":0,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/8733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media\/8750"}],"wp:attachment":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media?parent=8733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/categories?post=8733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/tags?post=8733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}