{"id":8681,"date":"2023-01-05T06:09:25","date_gmt":"2023-01-05T06:09:25","guid":{"rendered":"https:\/\/bamboobox.ai\/dev\/https-bamboobox-ai-blog-b2b-marketing-funnel-revenue-growth\/"},"modified":"2026-02-10T12:06:34","modified_gmt":"2026-02-10T12:06:34","slug":"marketing-funnel-revenue-growth","status":"publish","type":"post","link":"https:\/\/bamboobox.ai\/dev\/marketing-funnel-revenue-growth\/","title":{"rendered":"How to Build A B2B Marketing Funnel that Grows Your Revenue"},"content":{"rendered":"\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B businesses rely on consistent <a href=\"https:\/\/bamboobox.ai\/dev\/blog\/demand-generation-predictable-pipeline-generation-ml\/\" data-type=\"post\" data-id=\"5671\"><mark class=\"has-inline-color has-vivid-cyan-blue-color\">pipeline generation<\/mark><\/a> to sustain their business. B2B marketing funnels are a great way to plan strategies or blueprints to bring leads consistently.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A <mark class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/bamboobox.ai\/dev\/blog\/b2b-marketing-funnel\/\" data-type=\"post\" data-id=\"5309\">B2B marketing funnel<\/a><\/mark> is a strategy to improve pipeline velocity by directing new prospects to sales. It enables a systematic sales journey for customers. The marketing funnel for B2B is a long-term project with goals including drawing new visitors, converting them into paying customers and ensuring they keep coming back to you.<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/bamboobox.ai\/dev\/wp-content\/uploads\/2022\/07\/blog-banner-11-min-3-scaled-1280x717.png\" alt=\"blog-banner-11-min\" \/ loading=\"eager\"><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In a<mark class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/hbr.org\/2017\/03\/the-new-sales-imperative\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> study<\/a><\/mark>, Harvard Business Review found that companies with well-designed B2B marketing funnels are 62% more likely to close high-quality sales. Hence, building a well-functioning funnel can make all the difference. The best part is that you can bootstrap a funnel across any industry to generate pipeline.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/marketing-funnel-revenue-growth\/#How_to_Build_a_B2B_Marketing_Funnel_and_Improve_Funnel_Velocity\" >How to Build a B2B Marketing Funnel and Improve Funnel Velocity<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/marketing-funnel-revenue-growth\/#Set_Clear_Goals_and_Objectives\" >Set Clear Goals and Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/marketing-funnel-revenue-growth\/#Understand_your_buyer_persona\" >Understand your buyer persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/marketing-funnel-revenue-growth\/#Align_and_organize_your_team\" >Align and organize your team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/marketing-funnel-revenue-growth\/#Be_where_your_customers_are\" >Be where your customers are<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/marketing-funnel-revenue-growth\/#Be_ready_with_your_assets\" >Be ready with your assets<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/marketing-funnel-revenue-growth\/#a_Top-of-the-funnel\" >a. Top-of-the-funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/marketing-funnel-revenue-growth\/#b_Middle-of-the-funnel\" >b. Middle-of-the-funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/marketing-funnel-revenue-growth\/#c_Bottom-of-the-funnel\" >c. Bottom-of-the-funnel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/marketing-funnel-revenue-growth\/#Track_your_progress\" >Track your progress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/marketing-funnel-revenue-growth\/#Improve_your_B2B_marketing_funnel_velocity\" >Improve your B2B marketing funnel velocity<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Build_a_B2B_Marketing_Funnel_and_Improve_Funnel_Velocity\"><\/span><strong>How to Build a B2B Marketing Funnel and Improve Funnel Velocity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Every B2B marketing funnel is unique from the other \u2014 each has its specification. You cannot just copy-paste your competitor&#8217;s model and hope for lucrative results. Here is a six-stage approach to how to build a B2B marketing funnel that grows your revenue.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_Clear_Goals_and_Objectives\"><\/span>Set Clear Goals and Objectives<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We have already established the fact that every business is unique. Similarly, every business&#8217;s end goal also might be distinct. Therefore, you will need to set clear goals before you design your B2B marketing funnel.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Your goals could be to:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00b7\u00a0 \u00a0 \u00a0 \u00a0 increase total sales<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00b7\u00a0 \u00a0 \u00a0 \u00a0 <mark class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/bamboobox.ai\/dev\/blog\/outbound-sales-pipeline\/\" data-type=\"post\" data-id=\"5717\">improve sales pipeline velocity<\/a><\/mark><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00b7\u00a0 \u00a0 \u00a0 \u00a0 average sales value<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00b7\u00a0 \u00a0 \u00a0 \u00a0 increase conversion rate<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00b7\u00a0 \u00a0 \u00a0 \u00a0 increase repeat sales<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Your <a href=\"https:\/\/bamboobox.ai\/dev\/blog\/sales-pipeline-goals\/\" data-type=\"post\" data-id=\"5728\"><mark class=\"has-inline-color has-vivid-cyan-blue-color\">sales pipeline goals<\/mark><\/a> will differ as per your intent, industry niche, and customer base. It brings us to our next point.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_your_buyer_persona\"><\/span>Understand your buyer persona<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Who are you targeting?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A buyer persona is critical when you want to improve <mark class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/bamboobox.ai\/dev\/blog\/how-to-build-your-sales-acceleration-strategy\/\" data-type=\"post\" data-id=\"4976\">sales pipeline velocity<\/a><\/mark>. It helps segment and target your communications based on various parameters such as:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00b7\u00a0 \u00a0 \u00a0 \u00a0 geography<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00b7\u00a0 \u00a0 \u00a0 \u00a0 industry<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00b7\u00a0 \u00a0 \u00a0 \u00a0 firmographic (B2B) characteristics<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00b7\u00a0 \u00a0 \u00a0 \u00a0 and demographics (B2C) characteristics<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Note: <\/strong>Firmographic parameters usually include the business (industry) and job position traits.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You cannot get this wrong. Without buyer persona, it won&#8217;t matter how much money you spend in your marketing campaigns, as you won&#8217;t be able to see maximum results. So, think about it \u2014 if you don&#8217;t understand your customer&#8217;s needs, wants, and pain points \u2014 how will you take the right actions at the right time.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Align_and_organize_your_team\"><\/span>Align and organize your team<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B marketing funnels have multiple elements. If you&#8217;re willing to <mark class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/bamboobox.ai\/dev\/blog\/demand-generation-sales-automation-pipeline-velocity\/\" data-type=\"post\" data-id=\"5710\">improve pipeline velocity<\/a><\/mark>, you&#8217;ll need to draw on talents and knowledge.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To get the most out of your B2B marketing funnel, your sales and marketing people must work together. When these two teams become siloed and communication breaks down, your B2B marketing funnel becomes much more inefficient.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_where_your_customers_are\"><\/span>Be where your customers are<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Choosing the correct channels is crucial to building effective <mark class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/bamboobox.ai\/dev\/blog\/measure-optimize-funnel-velocity\/\" data-type=\"post\" data-id=\"5262\">B2B marketing funnels<\/a><\/mark>. It will depend on your target audience more than anything else. For instance, if you&#8217;re targeting only top-tier executives of a company, then contacting them directly through LinkedIn or emails might be the best way.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_ready_with_your_assets\"><\/span>Be ready with your assets<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">High-quality content is the crux of digital marketing. Therefore, you must produce qualitative content throughout the B2B marketing funnel. Your content type will depend on the stage of your B2B marketing funnel.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Here are some insights on the content you should produce for different funnel stages.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a_Top-of-the-funnel\"><\/span>a. Top-of-the-funnel<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Content-Type: Educational content, evergreen content<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It usually includes blog posts, quizzes, videos, webinars, long-form guides, comprehensive guides, email newsletters, checklists, infographics, etc.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"b_Middle-of-the-funnel\"><\/span>b. Middle-of-the-funnel<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Content-Type: Solutions to use-case challenges<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It includes case studies, how-to guides, product descriptions and data sheets, testimonials, reviews, case studies, comparison content, FAQs, statistics, etc.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"c_Bottom-of-the-funnel\"><\/span>c. Bottom-of-the-funnel<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Content-Type: Product information<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It includes interactive assets, demos, pricing pages, calculators, success stories, etc.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Track_your_progress\"><\/span>Track your progress<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You want to address the right kind of audience with your offerings. And the audience&#8217;s needs keep evolving with time. Hence, your B2B marketing funnels must also change. For this, you will need to constantly <a href=\"https:\/\/bamboobox.ai\/dev\/blog\/demand-generation-sales-pipeline-analysis\/\" data-type=\"post\" data-id=\"5694\"><mark class=\"has-inline-color has-vivid-cyan-blue-color\">monitor results<\/mark><\/a> and optimize your B2B marketing funnels accordingly.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improve_your_B2B_marketing_funnel_velocity\"><\/span><strong>Improve your B2B marketing funnel velocity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The B2B marketing landscape keeps evolving according to the needs of the <a href=\"https:\/\/bamboobox.ai\/dev\/blog\/account-scoring-de-mystifying-the-b2b-buyer-journey-you-might-feel-you-know-your-buyers-journey-but-are-you-really-sure\/\" data-type=\"URL\" data-id=\"https:\/\/bamboobox.ai\/dev\/blog\/account-scoring-de-mystifying-the-b2b-buyer-journey-you-might-feel-you-know-your-buyers-journey-but-are-you-really-sure\/\"><mark class=\"has-inline-color has-vivid-cyan-blue-color\">B2B buyer<\/mark><\/a>. To cater to this target audience, you&#8217;ll need to deploy full-funnel B2B marketing strategies and tactics.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A complete understanding of your buyer persona is the only way to kick off your game plan. Make sure you map out each stage of your B2B marketing funnel and use all the <mark class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/bamboobox.ai\/dev\/blog\/interplay-channels-b2b-marketing\/\" data-type=\"URL\" data-id=\"https:\/\/bamboobox.ai\/dev\/blog\/interplay-channels-b2b-marketing\/\">necessary channels<\/a><\/mark> to improve funnel velocity.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>B2B businesses rely on consistent pipeline generation to sustain their business. B2B marketing funnels are a great way to plan strategies or blueprints to bring leads consistently. A B2B marketing funnel is a strategy to improve pipeline velocity by directing new prospects to sales. It enables a systematic sales journey for customers. The marketing funnel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94,97],"tags":[115,192],"class_list":["post-8681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-demand-generation","tag-b2b-sales-and-marketing","tag-marketing-funnel"],"acf":[],"_links":{"self":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/8681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/comments?post=8681"}],"version-history":[{"count":0,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/8681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media\/8688"}],"wp:attachment":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media?parent=8681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/categories?post=8681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/tags?post=8681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}