{"id":8551,"date":"2022-06-27T06:02:29","date_gmt":"2022-06-27T06:02:29","guid":{"rendered":"https:\/\/bamboobox.ai\/dev\/https-bamboobox-ai-blog-outbound-sales-strategy\/"},"modified":"2026-02-10T11:42:22","modified_gmt":"2026-02-10T11:42:22","slug":"outbound-sales-strategy","status":"publish","type":"post","link":"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/","title":{"rendered":"How to Streamline Your Outbound Sales Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8551\" class=\"elementor elementor-8551\" data-elementor-post-type=\"post\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a70a10a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a70a10a\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default \">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-175f1df6\" data-id=\"175f1df6\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-48ec4d41 elementor-widget elementor-widget-text-editor\" data-id=\"48ec4d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Outbound sales motion or sales development is the process of identifying prospects, connecting with potential customers, and qualifying them. Marketing and sales development representatives (SDRs) work on these steps, and then connect the potential customers with account executives. As opposed to an inbound motion where you seek to attract and engage prospects, you actively seek out prospects with outbound.<\/p><p><img decoding=\"async\" src=\"https:\/\/bamboobox.ai\/dev\/wp-content\/uploads\/2022\/04\/outbound-motion-scaled-1280x717.png\" alt=\"outbound-motion\" \/ loading=\"eager\"><\/p><p>If you were happy with your inbound, but of late seeing your organic leads plateauing, what do you do? Or if you\u2019re looking to move your customer base to the early majority, what do you do? You want to proactively reach out to more target accounts to keep the leads coming. This is where outbound sales strategy comes in. But how do you streamline your outbound motion for success?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/#Prerequisites_for_building_an_outbound_sales_strategy\" >Prerequisites for building an outbound sales strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/#Create_your_own_playbook_for_outbound_sales_success\" >Create your own playbook for outbound sales success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/#Define_your_ICP\" >Define your ICP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/#Determine_your_buyer_personas\" >Determine your buyer personas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/#Aim_at_the_right_target_group\" >Aim at the right target group<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/#Widen_the_net_with_one-to-many_campaigns\" >Widen the net with one-to-many campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/#Monitor_intent_and_run_intent-driven_outreach\" >Monitor intent and run intent-driven outreach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/#Monitor_account-level_engagement\" >Monitor account-level engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/#Sharpen_your_game_with_account_prioritization\" >Sharpen your game with account prioritization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/#Better_personalization_better_deals\" >Better personalization, better deals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/#Questions_before_pitch\" >Questions before pitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/#To_qualify_or_not_to_qualify\" >To qualify or not to qualify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/outbound-sales-strategy\/#Then_again_its_all_about_the_execution\" >Then again, it\u2019s all about the execution<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Prerequisites_for_building_an_outbound_sales_strategy\"><\/span>Prerequisites for building an outbound sales strategy<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Yes, you want to see your outbound campaign flying out ASAP. There\u2019s no way you\u2019re gonna let anything come in the way. Like any campaign, sporting or marketing, you need to focus on the goal with a clear perspective. To set your revenue team up for outbound sales success, you need to gain clarity around a few things.<\/p><p>You need to find a positioning that makes your product stand out from the competition. It should also amp up the value of your differentiator. Determining your positioning will open up clues to determine your target customer acquisition cost and channels. Once that&#8217;s sorted, you\u2019ll know where you need to work on to build the right set of capabilities and culture to successfully execute an outbound sales strategy. But how do you create that outbound sales strategy?<\/p><h4><span class=\"ez-toc-section\" id=\"Create_your_own_playbook_for_outbound_sales_success\"><\/span>Create your own playbook for outbound sales success<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Going from prospecting to qualification seems like a couple of easy steps but they are often marred by surprises. To successfully weather the storm in the market during your outbound journey, you must build a playbook of strategies. Then, you need to translate these outbound strategies into tactics for building a predictable pipeline generation process. You can draw guidelines around your B2B outbound sales strategy as follows.<\/p><h4><span class=\"ez-toc-section\" id=\"Define_your_ICP\"><\/span>Define your ICP<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Building a model of your ideal customer and evaluating all prospects against it makes it easier for revenue teams to focus on selling to targeted accounts. With a well-defined ICP, you can better prioritize accounts for personalization, identify channel preferences, and time your messaging accurately.<\/p><h4><span class=\"ez-toc-section\" id=\"Determine_your_buyer_personas\"><\/span>Determine your buyer personas<span class=\"ez-toc-section-end\"><\/span><\/h4><p>B2B revenue teams need to identify the personas that will influence the buying decision around their solution. Having a clear idea of which personas to target within accounts makes outbound prospecting or qualification much easier. Even when you realize one or few of the target personas missing within an account, you can find relevant substitutes to include in your engagement list.<\/p><h4><span class=\"ez-toc-section\" id=\"Aim_at_the_right_target_group\"><\/span>Aim at the right target group<span class=\"ez-toc-section-end\"><\/span><\/h4><p>As you start your outbound campaign, you must define how you want to go ahead with building your target contacts list. Do you want to pick up specific accounts and have your reps build their own lists? This will be labor-intensive and you\u2019ll eventually look at a data provider to source accurate, up-to-date demographic and firmographic data. Some vendors, even the ones leading in this category, might charge you exorbitantly or just not have data on your ICP. The sooner you find a steady and reliable source of relevant account and contact data, the better it will be for your outbound sales process.<\/p><h4><span class=\"ez-toc-section\" id=\"Widen_the_net_with_one-to-many_campaigns\"><\/span>Widen the net with one-to-many campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Once you have created a list of target accounts and their contacts, you need to start engaging them with your brand and what you stand for. With the list of target personas in hand, you should craft the messaging to cater to the needs of these decision makers. Reaching out to different prospects at the same time means reduced personalization. However, by automating your outbound marketing activities and proactively engaging with them, you can make them feel like you\u2019re listening to each one of them.<\/p><h4><span class=\"ez-toc-section\" id=\"Monitor_intent_and_run_intent-driven_outreach\"><\/span>Monitor intent and run intent-driven outreach<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Sometimes, we think of success as a rush of luck. For marketers and SDRs in outbound sales motion, a surge in intent for relevant topics or keywords can be all the luck they need. Revenue teams need to constantly monitor the intent of target accounts around their solution and related terms. This can be first-party intent captured in your interactions with visitors and prospects across your digital channels (website, email and social) or through search-based third-party intent. Then, serve them relevant content and information around the topic they are researching with messaging that tugs them.<\/p><h4><span class=\"ez-toc-section\" id=\"Monitor_account-level_engagement\"><\/span>Monitor account-level engagement<span class=\"ez-toc-section-end\"><\/span><\/h4><p>All engagements with your contact list should be seen in terms of account engagements. You should place the account in the buying journey depending on how the different stakeholders are responding to your campaign and interacting with your content or digital assets. Monitoring account-level engagement helps you determine their buying stage.<\/p><h4><span class=\"ez-toc-section\" id=\"Sharpen_your_game_with_account_prioritization\"><\/span>Sharpen your game with account prioritization<span class=\"ez-toc-section-end\"><\/span><\/h4><p>With the above step you\u2019re able to map the buyer\u2019s journeys and place target accounts in the accurate buying stages. This helps you get a sense of how to help the stakeholders gain confidence around your solution in a personalized manner. Before you start reaching out at a one-on-one level, you want to identify the prospects that are high priority. For this, you need to weigh the accounts against the ICP, engagement and intent scales to arrive at account scores. And you can further segment them to sharpen your messaging. Then, you can start engaging with accounts at a personalized level.<\/p><p style=\"text-align: center;\"><em>Listen to Aseem Sinha, Global Demand Gen Leader at Algonomy talk about sharpening personalization tactics.<\/em><\/p><p>\u00a0<\/p><p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0t2JPxPI4aI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><h4><span class=\"ez-toc-section\" id=\"Better_personalization_better_deals\"><\/span>Better personalization, better deals<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Your personalization strategy needs to evolve as you execute the process. You can start with best practices to reach out to prioritized accounts at a one-on-one level. Document the steps taken for optimizing each iteration. And improve on them to create your own playbook for future success. But can all these optimizations really be manually executed or can a tool automate it? We\u2019ll pick this up later.<\/p><h4><span class=\"ez-toc-section\" id=\"Questions_before_pitch\"><\/span>Questions before pitch<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Once you\u2019ve made your brand and solution familiar in the minds of the prospects you should start creating avenues for deeper interactions. Set up meetings aimed at gauging the pain points of the accounts at a deeper level. You can also use this valuable time to understand the priorities, changes and goals of the organizations. This step is NOT about selling. It\u2019s about asking relevant questions to verify or gain previously unknown information.<\/p><h4><span class=\"ez-toc-section\" id=\"To_qualify_or_not_to_qualify\"><\/span>To qualify or not to qualify<span class=\"ez-toc-section-end\"><\/span><\/h4><p>This is the step that will largely make or break your path to a predictable pipeline. Define crystal clear and objective criteria for qualifying an account into an opportunity. If your SDR isn\u2019t satisfied enough to progress a prospect to the opportunity stage, they must check again. This is also the step where you should rule out accounts that aren\u2019t yet ready to adopt your solution for their problem.<\/p><p>The job of an SDR should not end when they qualify an account. There should be clearly defined processes around handing over an account to a closer. All the stages of an outbound sales process including the handover should be updated in the CRM.<\/p><h4><span class=\"ez-toc-section\" id=\"Then_again_its_all_about_the_execution\"><\/span>Then again, it\u2019s all about the execution<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Even when all the strategies and processes are defined to a T, everything can fail without meticulous execution. You could bring in the best CRM, the cutting-edge MAP or the sales intelligence platform everyone is chirping about. And yet, your revenue team might not move in sync, or you\u2019ll see your team struggling to visualize a complete buyer\u2019s journey.<\/p><p>Determining the account scores and placing your target accounts in the buying journey. Then, identifying contacts matching the personas of your target accounts. And keeping track of all the engagement during prospecting and qualification. All these activities will generate relevant information and statistics to help you sharpen your outbound process. Using an intelligent system that continuously feeds off the data produced throughout the steps to generate smarter sales insights can boost your outbound sales strategy.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/bamboobox.ai\/dev\/wp-content\/uploads\/2022\/02\/WhatsApp-Image-2022-02-01-at-09.49.36.jpeg\" sizes=\"(max-width: 400px) 100vw, 400px\" srcset=\"https:\/\/bamboobox.ai\/dev\/wp-content\/uploads\/2022\/02\/WhatsApp-Image-2022-02-01-at-09.49.36.jpeg 400w, https:\/\/bamboobox.ai\/dev\/wp-content\/uploads\/2022\/02\/WhatsApp-Image-2022-02-01-at-09.49.36.jpeg 300w, https:\/\/bamboobox.ai\/dev\/wp-content\/uploads\/2022\/02\/WhatsApp-Image-2022-02-01-at-09.49.36.jpeg 150w\" alt=\"\" width=\"400\" height=\"400\" \/ loading=\"eager\"><\/p><p><a href=\"https:\/\/www.linkedin.com\/in\/bikash-thokchom\/\">Bikash<\/a>, Marketing @ BambooBox<\/p><p><!----------------------------- * controls_data : find the the props passed indie of data attribute * props.SubmitResponseMarkup : contains the markup of error or success message * https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/JavaScript\/Reference\/Template_literals --------------------------- --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Outbound sales motion or sales development is the process of identifying prospects, connecting with potential customers, and qualifying them. Marketing and sales development representatives (SDRs) work on these steps, and then connect the potential customers with account executives. As opposed to an inbound motion where you seek to attract and engage prospects, you actively seek [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-8551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/8551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/comments?post=8551"}],"version-history":[{"count":0,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/8551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media\/8552"}],"wp:attachment":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media?parent=8551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/categories?post=8551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/tags?post=8551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}