<\/span><\/h3>\nWhat they say<\/i>: ABM requires a shift from the traditional marketing approach.<\/p>\n
What it is<\/i>: Moving to an account-based approach requires a significant shift in marketing and GTM processes. These shifts span across mindset, operations, metrics and team alignment around various areas of your GTM motions. These can seem like big tectonic shifts at first, but does it mean you can\u2019t?<\/p>\n
Our tip<\/i>: Adapting your processes for the account-based approach doesn\u2019t mean an upheaval. Start with an organizational alignment on building a mindset shift. And it starts with the leadership. This is why cross-functional alignment for ABM success extends beyond sales and marketing, and into customer success, product, and your C-level. Everyone in the organization has to buy into the idea of finding long-term success and increased customer lifetime value with it.<\/p>\n<\/span>But don’t do ABM in silo<\/span><\/h3>\nWhen you overcome these fears and start your ABM journey, remember: ABM can\u2019t succeed as a standalone program<\/strong>.<\/p>\nFor ABM to truly succeed, two things are absolutely necessary: embedding it into your core GTM strategy and expanding it<\/i>. Most marketing teams fail at ABM because they restrict it to a standalone approach with its own data and processes. ABM needs to cut across all GTM initiatives including data, branding and content. What\u2019s the challenge? Most marketing teams and processes are structured around channels, activities and metrics. To be truly successful at ABM, marketing teams need to reorganize around customers.<\/p>\n
In addition to integrating ABM to your existing marketing processes, it must also be expanded beyond your high-value accounts. You need to apply the ABM approach to your mid-tier and growth accounts too. By tapping into these accounts early and nurturing them you can build opportunities for improving customer lifetime value. Over relying on a handful of top accounts to meet year-on-year revenue growth goals is not sustainable. You want to look at diversifying your customer base.<\/p>\n","protected":false},"excerpt":{"rendered":"
Everyone in B2B marketing says ABM drives revenue. Do you agree? Maybe you\u2019ve experienced ABM success firsthand, or perhaps you\u2019ve given up because it didn\u2019t meet expectations. Some haven\u2019t even started yet. If you belong to the last group of marketers, this one’s for you (Bear with these statistics for a moment.) According to a […]<\/p>\n","protected":false},"author":1,"featured_media":21568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,94,97,124],"tags":[91],"class_list":["post-21541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-account-based-engagement","category-blog","category-demand-generation","category-uncategorized","tag-account-based-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/21541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/comments?post=21541"}],"version-history":[{"count":2,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/21541\/revisions"}],"predecessor-version":[{"id":32204,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/21541\/revisions\/32204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media\/21568"}],"wp:attachment":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media?parent=21541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/categories?post=21541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/tags?post=21541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"abm](\"https:\/\/bamboobox.ai\/dev\/wp-content\/uploads\/2024\/10\/bk.png\")
<\/p>\n