{"id":15348,"date":"2023-07-11T13:21:35","date_gmt":"2023-07-11T13:21:35","guid":{"rendered":"https:\/\/bamboobox.ai\/dev\/?p=15348"},"modified":"2026-02-10T10:48:37","modified_gmt":"2026-02-10T10:48:37","slug":"is-b2b-intent-data-enough-to-decode-buyers-journey","status":"publish","type":"post","link":"https:\/\/bamboobox.ai\/dev\/is-b2b-intent-data-enough-to-decode-buyers-journey\/","title":{"rendered":"Is Third-party Intent Data Enough to Decode Your Buyer\u2019s Journey"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The term \u2018B2B intent data\u2019 is widely used to refer to a range of signals that indicate a person\u2019s interest in a topic. However, identifying the intent alone cannot tell if it&#8217;s an in-market buyer or just a person curious about a topic. We all find ourselves intrigued by a variety of topics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are some of the ways that B2B sellers can use intent data to prioritize and personalize their marketing efforts? Here&#8217;s why choosing the right B2B platform that helps you make intent actionable is crucial.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/bamboobox.ai\/dev\/wp-content\/uploads\/2023\/07\/blog-banner-17.png\" alt=\"combine bombora intent data with engagement data using bamboobox platform\" \/ loading=\"eager\"><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/is-b2b-intent-data-enough-to-decode-buyers-journey\/#Bombora_a_trusted_and_recommended_B2B_intent_data_provider\" >Bombora, a trusted and recommended B2B intent data provider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/is-b2b-intent-data-enough-to-decode-buyers-journey\/#Contextualizing_Bomboras_intent_for_your_business\" >Contextualizing Bombora&#8217;s intent for your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/is-b2b-intent-data-enough-to-decode-buyers-journey\/#Get_the_most_out_of_Bombora_intent_with_BambooBox_platform\" >Get the most out of Bombora intent with BambooBox platform<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/is-b2b-intent-data-enough-to-decode-buyers-journey\/#a_BambooBox_contextualizes_intent_topics_to_meet_your_business_needs\" >a. BambooBox contextualizes intent topics to meet your business needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/is-b2b-intent-data-enough-to-decode-buyers-journey\/#b_Integrate_all_of_your_marketing_data\" >b. Integrate all of your marketing data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/is-b2b-intent-data-enough-to-decode-buyers-journey\/#c_Orchestrate_journeys_across_different_marketing_channels\" >c. Orchestrate journeys across different marketing channels<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/is-b2b-intent-data-enough-to-decode-buyers-journey\/#Identify_more_potential_opportunities_to_achieve_your_revenue_goals\" >Identify more potential opportunities to achieve your revenue goals<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Bombora_a_trusted_and_recommended_B2B_intent_data_provider\"><\/span><b>Bombora, a trusted and<\/b> recommended<b> B2B intent data provider<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A pioneer of the intent data industry, Bombora captures intent from a large number of publishers and B2B websites in a traditional data provider model. Bombora\u2019s intent data comes from the world&#8217;s largest consent-based data co-op, with buying signals across 5,000 websites and over 4 million companies. With some of the most accurate and differentiated B2B intent analysis in the industry, they provide some of the most robust buying cycle analysis in the industry.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Contextualizing_Bomboras_intent_for_your_business\"><\/span><b>Contextualizing Bombora&#8217;s intent for your<\/b> business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An intent data can be a purchase signal or a more vague interest in a keyword or topic. Gathering intent information is just the first step. Making it contextual, relevant and specific to your ICP is where it really makes all the difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, Bombora only tracks third-party signals on accounts, and it doesn&#8217;t help you identify the contacts you should target.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By configuring intent to align with relevant keywords, mapping competition, and establishing weighted intent topics based on your Ideal Customer Profile (ICP), you can derive value from intent for your business. However, taking advantage of both 1st party intent and 3rd party intent data, while incorporating engagement journey analytics, has the potential to be a game changer for your business.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_the_most_out_of_Bombora_intent_with_BambooBox_platform\"><\/span><b>Get the most out of Bombora intent<\/b> with<b> BambooBox platform<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"a_BambooBox_contextualizes_intent_topics_to_meet_your_business_needs\"><\/span><b>a. BambooBox<\/b> contextualizes<b> intent topics to meet your business needs<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BambooBox algorithm refines the intent data from Bombora to generate an intent level and score for each account<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With Bombora intent signals and our ability to identify false positives, gain actionable insights about in-market buyers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discover high-intent new accounts that match the customer&#8217;s ICP<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"b_Integrate_all_of_your_marketing_data\"><\/span><b>b. Integrate all<\/b> of<b> your marketing data<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage historical sales intelligence to auto-configure your platform\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrate all your marketing channels to get first-party intent data\u00a0 across your website, events, webinars etc\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define weightages for each activitiy to accurately move them through different buying stages<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"c_Orchestrate_journeys_across_different_marketing_channels\"><\/span><b>c. Orchestrate<\/b> journeys<b> across different marketing channels<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create specific cohorts based on geography focus, engagement journey, intent, etc. to run campaigns across different channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Funnel analytics to understand the impact of your campaigns on a weekly basis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track account and contact level engagement across channels<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Identify_more_potential_opportunities_to_achieve_your_revenue_goals\"><\/span><b>Identify more<\/b> potential<b> opportunities to achieve your revenue goals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The most significant influence of the BambooBox platform on your GTM motion is an increase in qualified pipeline generation. This essentially means more quality potential opportunities and in turn better opportunities. Here are some of the ways you\u2019ll see these play out in terms of your week-on-week pipeline movement:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More high-intent buyers identified through third-party intent and engagement signals enter your funnel as potential opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A more evolved account prioritization system empowers marketing and SDR efficiency, which means more meetings booked with ICP accounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ultimately, an increase in the number of high-intent opportunities entering the sales pipeline<br \/>\n<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"color: #ff6600;\"><i><span style=\"font-weight: 400;\">Are you ready to extract more value out of your Bombora insights? Speak to one of our experts to learn how to start identifying in-market accounts and convert them with BambooBox.<br \/>\n<\/span><\/i><a href=\"https:\/\/bamboobox.ai\/dev\/book-a-demo\/?utm_source=Bombora+Article&amp;utm_medium=email&amp;utm_campaign=July2023+%3A+BambooBox+%3A+Bombora\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Book a Demo<\/span><\/span><\/a><\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The term \u2018B2B intent data\u2019 is widely used to refer to a range of signals that indicate a person\u2019s interest in a topic. However, identifying the intent alone cannot tell if it&#8217;s an in-market buyer or just a person curious about a topic. We all find ourselves intrigued by a variety of topics.\u00a0 What are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[182,228],"class_list":["post-15348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-b2b-intent-data","tag-bombora"],"acf":[],"_links":{"self":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/15348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/comments?post=15348"}],"version-history":[{"count":0,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/15348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media\/15350"}],"wp:attachment":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media?parent=15348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/categories?post=15348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/tags?post=15348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}