{"id":12882,"date":"2023-01-30T08:31:52","date_gmt":"2023-01-30T08:31:52","guid":{"rendered":"https:\/\/bamboobox.ai\/dev\/?p=12882"},"modified":"2026-02-10T12:18:52","modified_gmt":"2026-02-10T12:18:52","slug":"driving-revenue-with-data-driven-marketing","status":"publish","type":"post","link":"https:\/\/bamboobox.ai\/dev\/driving-revenue-with-data-driven-marketing\/","title":{"rendered":"Driving Revenue with Data-driven Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B2B marketing is seeing a shift. More marketers and organizational leaders are starting to look at marketing as a revenue center rather than a cost center. Suddenly marketers find themselves working for revenue. And not just for traffic or leads or wildly creative campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Economic downturn over the last few years has accelerated this development in marketing. Marketing budgets have tightened, resources have dwindled, and marketers are under pressure to prove the value of their investments. Everything seems heavily tilted against marketing. But there couldn\u2019t be a better time to earn a seat at the revenue table.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/bamboobox.ai\/dev\/wp-content\/uploads\/2023\/01\/ezgif.com-gif-maker-30.webp\" alt=\"Driving Revenue with Data-driven Marketing\" \/ loading=\"eager\"><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/driving-revenue-with-data-driven-marketing\/#Why_is_it_important_for_marketing_to_become_more_revenue_focussed\" >Why is it important for marketing to become more revenue focussed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/driving-revenue-with-data-driven-marketing\/#Challenges_in_leveraging_data_for_revenue_focussed_marketing\" >Challenges in leveraging data for revenue focussed marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/driving-revenue-with-data-driven-marketing\/#How_can_marketers_become_more_data-driven_to_drive_revenue\" >How can marketers become more data-driven to drive revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/bamboobox.ai\/dev\/driving-revenue-with-data-driven-marketing\/#Better_Insights_for_Revenue_Marketing\" >Better Insights for Revenue Marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Why_is_it_important_for_marketing_to_become_more_revenue_focussed\"><\/span><b>Why is it important for marketing to become more revenue focussed<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The B2B buying journey isn\u2019t the same anymore. There is a marked change in the behavior of buyers as a major part of the buying journey happens online. This means marketing has more stake in influencing the buying journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the buying jobs are now completed digitally. In part, accelerated by the pandemic and in part due to the fact that there are more millennial decision-makers. Almost half of them don&#8217;t want to get involved with sales while making a purchase. They want to use more channels as sources of information, thereby expanding the digital footprint of the average B2B buyer. Everything that a marketer could hope for, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, the ability of marketers to impact a deal goes deeper into the funnel than it ever was. There is an opportunity for marketers to not just pass on leads but become directly responsible for closed deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More and more marketers are looking to not just adapt to this changing reality but also to grab the opportunity in this. However, there are also challenges to overcome.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Challenges_in_leveraging_data_for_revenue_focussed_marketing\"><\/span><b>Challenges in leveraging data for revenue focussed marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A requisite for marketing to become a revenue center is to become more precise. Everything has to be just \u2018right.\u2019 The right message has to be delivered to the right persona using the right channels and activities. There has to be more precision built into marketing programs. This is possible only when marketers take a more <a href=\"https:\/\/bamboobox.ai\/dev\/blog\/ai-marketing\/data-driven-marketing-challenges\/\">data-driven approach<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For marketers, data is \u2018truly\u2019 the new oil. And most marketing teams and organizations have plenty of it. In fact, they are inundated with data. So, why aren\u2019t more marketers data driven?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, marketers are not known for their data analytics skills. Secondly, the quality and management of data. According to Forrester, only 12% of marketers have high confidence in the data they possess. Companies need to relook their sources of data. They must ask themselves what types of data &#8211; first party or third party, website analytics or ad analytics &#8211; is best going to serve their marketing. Data collection needs to happen from a wide angle approach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talking data in marketing is hard because there\u2019s just a lot of it. A lot to process and stitch together. And going through all that data without the necessary tools and infrastructure is futile. Before marketers look at expanding their data pools, they must first become experts in successfully managing the data they already possess.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_can_marketers_become_more_data-driven_to_drive_revenue\"><\/span><b>How can marketers become more data-driven to drive revenue<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">When you want to reach, engage and convert the right accounts, your data needs to be accurate. You should be able to track a buyer\u2019s journey using data across all your channels and tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every tool in the martech stack possesses hundreds of thousands of data points. With data spread across all your tools, viewing a complete buyer\u2019s journey is next to impossible. Ultimately, it\u2019s about bringing all these data together in a systematic and easily accessible manner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to do this effectively is to use a <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/what-is-a-customer-data-platform\/\">customer data platform<\/a> (CDP) that has capabilities to help you activate your Ideal Customer Profile (ICP). Such a platform integrates with all your martech and salestech to give you a single source of truth. And all the data that you pull into such a platform is arranged and sorted in a systematic manner determined by your ICP definition. So, you\u2019re more than ever ready to reach the right target audience at the right time with the right experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can choose to go for a standalone CDP platform or one that comes as part of a larger solution with engagement or activation functionalities. The advantage of the later one being insights into the buyer\u2019s journey stages as well as next-best action recommendations that boost your campaign readiness.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Better_Insights_for_Revenue_Marketing\"><\/span><b>Better Insights for Revenue Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Marketers and organizations will have to realize that it\u2019s hard to stitch together data and derive insights without the right infrastructure. Outdated modeling will not do when you\u2019re going to be rated on the revenue you bring in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing data is evolving quickly. It is critical to be able to decipher and understand their bearing on your current campaigns as well on your future strategy in real-time. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B marketing is seeing a shift. More marketers and organizational leaders are starting to look at marketing as a revenue center rather than a cost center. Suddenly marketers find themselves working for revenue. And not just for traffic or leads or wildly creative campaigns. Economic downturn over the last few years has accelerated this development [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[102,168,227],"class_list":["post-12882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-data-driven-marketing","tag-data-driven-marketing-strategy","tag-revenue-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/12882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/comments?post=12882"}],"version-history":[{"count":0,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/posts\/12882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media\/12886"}],"wp:attachment":[{"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/media?parent=12882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/categories?post=12882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamboobox.ai\/dev\/wp-json\/wp\/v2\/tags?post=12882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}